One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is to run a social media contest. A few years ago, if you had wanted to run a contest on Facebook, you had to use a third party app. Now, you can just run it on […]
6 Facebook Contests For You to Try Read More »
General Electric (GE) Social Media Case Study When you think about sexy brands on social media, the last brand that would come to mind would be a bureaucratic 122-year-old industrial company with 305,000 employees. But General Electric (GE) is one of the most exciting B2B companies in social media today. It has been nominated and
B2B Social Media Case Study: General Electric Read More »
Here’s What We Learned About YouTube SEO YouTube is the world’s largest video site and getting your videos to rank well translates into a lot of traffic. The guys over at Backlinko did an in-depth analysis on YouTube ranking factors. It’s not surprising that engagement signals, such as comments, views and shares have a strong
Digital Marketing Round Up | Feb 2017 Edition Read More »
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work. There are hundreds of factors that come into play when determining which web page to rank for a given search query. And of course, Google changes them constantly. Some of these changes are small
What is Rankbrain & How Will It Affect SEO? Read More »
Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject from Kissmetrics. It looks at how e-commerce sites can use attribution modelling to better track their marketing effectiveness. Read the full story Facebook Doesn’t Tell
Digital Marketing Roundup: Jan 2017 Edition Read More »
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to the Information Age, the advent of digital marketing makes wasting half of your advertising budget unacceptable. Modern marketers have made great strides towards data informed decision making,
An Introduction to Attribution Models Read More »
SEO & Web Design News WordPress to Require HTTPS in 2017 WordPress has announced that it will start requiring that websites have SSL implemented in 2017 in order to use certain features. SSL (Secure Sockets Layer) is the means by which an encrypted link is established between a web server and a browser. By encrypting the
Digital Marketing Roundup: Dec 2016 Edition Read More »
PENGUIN 4.0: THE AFTERMATH & WHAT YOU NEED TO KNOW If you’ve been following our blog, you would be aware that Google’s Penguin 4.0 was recently released in September. But how exactly does it affect you and what should you do about it? Web 2.0 and press release spam links are being heavily penalised, while
Best of Digital Marketing: October 2016 Edition Read More »
Anyone who’s engaged in search engine optimisation will be aware of Google’s veritable zoo of filters and penalties. Google’s Penguin filter is among the most well-known and feared. Here’s a quick history before we go into its most recent changes. ABOUT GOOGLE’S PENGUIN FILTER It was first launched in 2012 and completely changed the SEO
Google Penguin 4.0 Now Real Time Read More »
SEARCH NEWS Google Limiting Keyword Planner Data Here’s a new development that will draw the ire of many users. After months of the keyword planner acting up, Google has confirmed that it will be limiting access to Google Keyword Planner to those who do not have an active campaign and with limited spending. Read the
Best of Digital Marketing: September 2016 Edition Read More »