Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

white grey black hat seo

White vs Grey vs Black Hat SEO: A Manager’s Guide

‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …

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featured-types-of-link-anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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PPC-Mistakes

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords and writing text ads are easy. Getting a return on your ad spend? Now, that can prove quite elusive. We’ve seen many companies create these PPC mistakes: 1) Not Understanding Your Personas Your buyer personas …

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Google targeting Advertorials

How Bloggers Can Keep Their Advertorials Google-Compliant

Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with …

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seo packages

The Problem with ‘SEO Packages’

If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO …

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Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you need to re-examine how your PR agency is reporting its impact on your business. You would be interested in this if you want to better understand how the value you are getting from PR efforts. …

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Psychology of Sharing

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s Facebook wall is becoming increasingly crowded. On average, each time you log in, your Facebook news feed has about 1,500 new stories to display. As a social media agency right in the trenches, we know …

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Community Management Best Practices

9 Best Practices for Social Community Management

One of the main objectives of social media marketing is to build a community around your brand. You want an active and vibrant conversation happening right in your Facebook page. It may not be rocket science but it’s usually not as easy as it sounds. Most brands release post after post to the sound of …

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