Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

how to be creative in social media

How To Be Creative With Your Social Media Posts?

Content creators and marketers know that nothing can be worse than having to struggle with a creative block, especially when pressed with deadlines, and you’re unable to think up something original to put up. That’s probably why you’re here. And that’s okay though. Everyone needs a little inspiration and boost now and then to shake off …

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writing tips push notifications

5 Rules for Writing Push Notifications That Get Noticed

Push marketing has become an eminent tool to achieve customer attention and retain them over an extended period. They are more like reminders that poke users to have a look at something. Re-engaging inactive users and boosting in-app conversions are some of the primary goals fulfilled by every interactive push notification content. Keeping these goals …

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updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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white grey black hat seo

White vs Grey vs Black Hat SEO: A Manager’s Guide

‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …

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featured-types-of-link-anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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PPC-Mistakes

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords and writing text ads are easy. Getting a return on your ad spend? Now, that can prove quite elusive. We’ve seen many companies create these PPC mistakes: 1) Not Understanding Your Personas Your buyer personas …

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Google targeting Advertorials

How Bloggers Can Keep Their Advertorials Google-Compliant

Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with …

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seo packages

The Problem with ‘SEO Packages’

If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO …

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Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you need to re-examine how your PR agency is reporting its impact on your business. You would be interested in this if you want to better understand how the value you are getting from PR efforts. …

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