Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you need to re-examine how your PR agency is reporting its impact on your business. You would be interested in this if you want to better understand how the value you are getting from PR efforts. …

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Psychology of Sharing

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s Facebook wall is becoming increasingly crowded. On average, each time you log in, your Facebook news feed has about 1,500 new stories to display. As a social media agency right in the trenches, we know …

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8 Common PPC Mistakes B2Bs Make

1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an in-depth understanding of the motivations, drivers and pain points of your buyers. They are an invaluable tool for many communication and marketing activities, including PPC campaigns. When you understand your audience, you know which corners …

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