content marketing

updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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translating content

Three Benefits of Translating Content for Southeast Asian Audiences

Companies expanding to foreign markets must invest in translation and localization services. Those who do will reach more customers around the globe and are one and a half times more likely to see a marked increase in their total revenue than businesses which don’t. Effective, error-free, localised content that has been tailored for the target market, …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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Online Business in Malaysia

Infographic: New Realities of Business in Malaysia

If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing …

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Experimentation is more than Just Trying Something New

That venerable bastion of journalistic excellence, The New York Times, has recently been under even more intense scrutiny by content marketers everywhere after the leak of their Innovation Report a few weeks ago. I’m not going to go through it here, and if you haven’t read it, you can find some insightful articles at the …

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