GOOGLE ADWORDS & PPC SERVICES
Leverage the Largest Online Advertising Channel to Build Awareness & Generate Leads Fast
CloudRock® offers professional campaign management across advertising platforms such as Google AdWords (Search, Display, Video & Remarketing) and Social Networks to help companies build demand and generate leads. You can expect CloudRock-crafted campaigns to:
- Effectively utilise online advertising budgets for maximum impact
- Personalised advertisement creation mapped to target personas
- Be focused on return-on-investment and other business metrics
Why Clients Trust
CloudRock® PPC Management Services
Pay-per-click and display advertising are great ways to get people to your website when you require traffic fast. If your website already has a fair number of visitors, then remarketing can be another interesting option to engage with your audience online.
But of course, these are not without their risks. With poor PPC management, you can end up spending a lot of money on your ad budget, get tons of visits but still end up with no revenue to show for it.
Over the years, CloudRock has developed stellar reputation for generating successful campaigns and its competent AdWords management services.
CloudRock® AdWords Advertising Process
We’re acutely aware that every business is different. We take the time to learn what makes your brand unique and how we can leverage that for PPC success.
Keyword & Audience Research
Our keyword analysis is more than just asking you what keywords you want. Our process ensures that we’ll discover which keywords have the most potential.
Account & Campaign Setup
Our PPC strategy for your business will include designing an optimised campaign structure, creating a high potential keyword list, copy and ad creation, increasing your Quality Score and landing page optimisation.
We will create and split test your text and display ads to determine which approaches will work best for you, regardless whether you want to increase awareness or get leads.
When it comes to Google AdWords, you have to test everything. We’ll deploy your strategy systematically and continuously test and optimise it as we move forward.
Access the Database of Intentions
Search advertising is a great way to generate leads for your business as you'll be targeting those who are in the middle of their buying journey. This ensures that your ads will be shown to a highly targeted audience.
Build Brand Awareness Cost-Effectively
Display advertising entails showing your ads on websites around the Internet that are part of Google's partner networks. Google Display Advertising is cost-effective, fast to launch and, depending on your target audience, can be highly targeted.
Let Your Ads Work Doubly Hard
Place your ads in front of a defined subset of your audience that has visited your website as they visit other websites across the Internet. This can dramatically increase your conversion rates.
Advertise Across the Internet
Get Started on Google Ads With CloudRock®
Contact us now and let's see how we can grow your brand. Here's what's going to happen once you contact us to enquire about your PPC management needs.
- Our team will get back to you within 24 hours of you filling up our contact form.
- We'll get on an initial exploratory phone call to determine if we might be a good fit.
- If we are, we will arrange a longer briefing, either in person or online, to better understand your goals so that we can prepare a customised proposal.
- Once you sign off on the proposal, we begin the Client Onboarding process.
This process usually takes one to two weeks, so it's good to get started soon. Don't worry if you're not sure about a few details, such as which plan might be more suitable for you. Just drop us a message and one of our consultants would be happy to help.
Does PPC Work for Asian Companies?
Don't lose out on the digital gold rush
It Might, But More Importantly, It Should.
As a digital marketing agency, many businesses contact us to help them with their Internet marketing efforts. When it comes to pay-per-click, we typically hear this statement:
“We’ve tried pay per click and it doesn’t work!”
The simplicity of creating an AdWords account and getting started with pay-per-click advertising belies its complexity. But there is more a successful and profitable campaign than just signing up for an AdWords or Microsoft AdCenter account and choosing the most obvious keywords.
Approximately 95% of Google’s US$40+ billion revenue comes from pay-per-click. Given the highly measurable nature of online marketing (compared to other forms of advertising) you instinctively know that pay-per-click must be providing tremendous value to businesses. If done correctly, it is a highly profitable form of advertising. We have met personally met many businesses that have built their companies on the back of pay-per-click advertising.
Pay-per-click can be likened to chess - easy to learn but difficult to master. The question thus is not “Does PPC work?” It is “How can I make PPC work for my business?”
Common PPC Objectives
- To get your brand name out there when you just launched a new product or service
- To get people to sign up for a particular event or service or promotion
- To protect your reputation online by promoting positive messages
- To build a database for future communications
- To generate leads or sales
Just some of the things that go into
CloudRock's® Successful PPC Services
Strategic Marketing Consulting
Google Account Audits & Consulting
Ad Suggestions & Copywriting
Ad Copy & Creative Quality Review
Campaign Setup & Structuring
Landing Page Optimization & Review
Pay-per-Click for Social Networks
Keyword List Monitoring & Refinement
Negative Keyword Creation
Remarketing for Display Network
Setup Extension Ads
Bidding Management & Ad Scheduling
Google Analytics Conversion Tracking
Google Display Network Management
Refining Keyword Match Types
Account Management for Multiple Search Engines
Regular Performance Reporting
PPC Management for SMEs