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The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

10+ Interesting Social Media Statistics (Updated 2017)

The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...

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Three Benefits of Translating Content for Southeast Asian Audiences

Companies expanding to foreign markets must invest in translation and localization services. Those who do will reach more customers around...

The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

24 Facebook Statistics Every Marketer Should Know Going into 2018

Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach...

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s...

9 Best Practices for Social Community Management

One of the main objectives of social media marketing is to build a community around your brand. You want an...

Social Competitive Analysis for Facebook

A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. We think it’s an...

8 Common PPC Mistakes B2Bs Make

1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an...

The Busy Marketer’s Social Media Audit

A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It...

Why You Should Use Facebook Videos

Video consumption is on a rise. 45% of people watch more than an hour of Facebook or YouTube videos each...

Top 10+ Benefits of Social Media Marketing

There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in...

23 Tips for Your Next Facebook Post

Being able to come up with Facebook posts that are unique, engaging and interesting week after week isn’t easy. Trust...