From CloudRock's Digital Marketing Blog
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The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

10+ Interesting Social Media Statistics (Updated 2017)

The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...

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How to Optimise Your Online Shop for Higher Conversion Rate

There are no easy answers when it comes to the matter of conversions in eCommerce. Conversion rate optimisation is a...

Mobile Optimisation 101: Surefire Techniques To Boost Your Mobile Rankings

The smartphone is the new computer, and the trend doesn't seem to be changing soon. The necessity for mobile compatibility...

Is Inbound Marketing Right for Your Company?

We believe that inbound marketing is one of the most effective marketing strategies that most companies can adopt today. Inbound...

How To Be Creative With Your Social Media Posts?

Content creators and marketers know that nothing can be worse than having to struggle with a creative block, especially when pressed...

5 Rules for Writing Push Notifications That Get Noticed

Push marketing has become an eminent tool to achieve customer attention and retain them over an extended period. They are...

6 Content Marketing Mistakes to Avoid

Content marketing is one of the most effective strategies in this digital age. However, there are many misconceptions about it...

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some...

7 Things That Need to be in Your Web Maintenance Package

So, you have taken our advice and decided to subscribe to a web maintenance package after all. The next step is...

Breaking Down Our Facebook Metrics Reports

As a digital marketing company that focuses on search and social media management, we spend a fair amount of time...

Black Hat Tactics That Will Get You Deindexed in Google

Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in...

5 Benefits of Inbound Marketing

Here at CloudRock, we are huge advocates of inbound marketing. We believe that one of the best ways to get...

7 SEO Ranking Factors Every Manager Needs to Know

Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an...