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The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

10+ Interesting Social Media Statistics (Updated 2017)

The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...

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7 Things That Need to be in Your Web Maintenance Package

So, you have taken our advice and decided to subscribe to a web maintenance package after all. The next step is...

Breaking Down Our Facebook Metrics Reports

As a digital marketing company that focuses on search and social media management, we spend a fair amount of time...

Black Hat Tactics That Will Get You Deindexed in Google

Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in...

5 Benefits of Inbound Marketing

Here at CloudRock, we are huge advocates of inbound marketing. We believe that one of the best ways to get...

7 SEO Ranking Factors Every Manager Needs to Know

Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an...

6 Reasons Why Businesses Need a Web Maintenance Plan

It took a while but you have managed to get yourself a beautiful new website for your company. Congratulations! So,...

White vs Grey vs Black Hat SEO: A Manager’s Guide

'White vs Grey vs Black Hat SEO'. You probably heard these terms while you were interviewing your SEO companies. Most...

SEO for eCommerce: Optimising Content

Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how...

10+ Basic SEO Tips for eCommerce Websites

eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are...

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, 'Link Anchor Text: A Marketer's Guide', we looked into why the distribution of your website's link...

Link Anchor Text: A Marketer’s Guide

Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that...

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords...