Is Inbound Marketing Right for Your Company?

Is Inbound Marketing Right for Your Company?

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We believe that inbound marketing is one of the most effective marketing strategies that most companies can adopt today. Inbound marketing and its focus on content and value fit in well with how the modern consumer researches and purchases. However, we will also be the first to admit that the inbound methodology may not be for everyone.

Here are some ways to find out if inbound marketing is right for your company.

Looking for a Holistic Digital Marketing Solution

You may have tried or are trying various digital marketing tactics such as social media marketing, search engine optimisation or online advertising but find that you are lacking in a unifying strategy. How do all of these digital marketing tactics fit together? More importantly, how do they lead to an increase in revenue for my company? Adopting the inbound marketing methodology will give you the framework with which to answer those questions.

Inbound marketing is suitable for you if:

  • You are looking for a strategy to tie all your current digital marketing tactics together
  • You are starting on digital marketing and need a strategy that will increase your revenue over time

Online Research Requirements

Do your target audiences conduct a lot of research online before, during and after they make a purchase? Inbound marketing works best for customers journeys that require a lot of information.

Inbound marketing is suitable for you if:

  • Considerable research has to be conducted during the purchase cycle

High-Value Items or CLV

This is related to the previous point. High-ticket items such as buying a new car, television or house will require considerable online research before the actual sale, which makes it suitable for inbound marketing. Businesses that have higher customer lifetime values (CLV) may also find inbound marketing suitable for their needs.

If you are selling low consideration items such as erasers or combs, then it’s unlikely that inbound marketing is suitable for you.

Inbound marketing is suitable for you if:

  • You are selling high-value items
  • Your CLV is high

Management Buy-In

Your management needs to be behind any efforts to adopt inbound marketing. An inbound marketing strategy is disruptive and transformative and will affect your entire company, not just the marketing team. Your management team needs to embrace the methodology and help drive the change. If they do not believe in it, you will find yourself fighting a losing battle.

Inbound marketing can work for you if:

  • Your management believes in inbound marketing

Availability of Resources

Inbound marketing is not cheap or free. Sure, anyone can start a blog, but inbound marketing is more than that. There are a lot of moving pieces to coordinate. It is also very likely that you will have to invest in new software to execute your campaigns properly. You need to gain access to sufficient resources before you embark on any inbound marketing initiatives.

Inbound marketing will also take time to work, so it won’t be suitable for you if you need to get results within the next few weeks.

Inbound marketing is suitable for you if:

  • You already have or can gain access to the necessary resources (in terms of manpower and budget)