Competence is the cornerstone of our business. We aggressively seek to enhance our own skills and knowledge and take joy in that learning. Being competent is not an end-state, but a lifelong journey. We deny 'years of experience' as a proxy of competence. There is only one way to prove competence - business results.
We learn by being curious. We ask questions, do research, validate results and never rest on our laurels. We dive deep beyond the surface to understand the 'how' and the 'why'. We love to work with people who are always learning and innovating and who make decisions based on facts and data, not tradition and myth.
Being a challenger is not about your size or market position; it is, above all, a state of mind. It is about having the ambition to punch above your weight class. It's about making sacrifices and not trying to be all things to all people. It's about building thought leadership and brand momentum first. We will bring an intelligent naivety to all our work and simply do not care about 'how it's always been done.'
We believe in fostering, engaging and contributing to our community, be it our community of marketing professionals or the one where we live in. We want to build meaningful connections both on and off the web.
We believe that everything we do must make commercial sense to all parties involved. Whether it's a brand awareness campaign or lead generation, there is always a business outcome that must be achieved. We don't value creativity for creativity's sake. As a someone once said, it's not creative if it doesn't sell.