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The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
10+ Interesting Social Media Statistics (Updated 2017)
The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
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Manual vs Algorithmic Google Penalties
A Google penalty will result in a negative impact to your search engine rankings and traffic. Depending on the severity...
How to Run Successful B2B AdWords Campaigns
We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They've tried it, and...
10+ Verifiable SEO Stats Marketers Must Know (2017)
If there's one constant when it comes to the art of search engine optimisation (SEO), it's that everything changes every...
10+ Interesting Social Media Statistics (Updated 2017)
The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...
6 Google Penalties Your SEO Should Have Warned You About
If you have been doing SEO for a while, you should be aware of the dangers of Google's laundry list...
The Digital Marketing Round Up: June 2017
Social Media News FAQ: Everything Facebook has Admitted About its Measurement Errors One of the main advantages of digital marketing...
6 Facebook Contests For You to Try
One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is...
B2B Social Media Case Study: General Electric
General Electric (GE) Social Media Case Study When you think about sexy brands on social media, the last brand that...
Digital Marketing Round Up | Feb 2017 Edition
Here’s What We Learned About YouTube SEO YouTube is the world's largest video site and getting your videos to rank...
What is Rankbrain & How Will It Affect SEO?
As most people who have dabbled in search engine optimisation (SEO) know, Google's ranking algorithm is a complex piece of...
Digital Marketing Roundup: Jan 2017 Edition
Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our article on attribution modelling a...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
