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DIGITAL MARKETING LIBRARY
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The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
10+ Interesting Social Media Statistics (Updated 2017)
The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
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9 Best Practices for Social Community Management
One of the main objectives of social media marketing is to build a community around your brand. You want an...
Social Competitive Analysis for Facebook
A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. We think it’s an...
8 Common PPC Mistakes B2Bs Make
1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an...
The Busy Marketer’s Social Media Audit
A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It...
Why You Should Use Facebook Videos
Video consumption is on a rise. 45% of people watch more than an hour of Facebook or YouTube videos each...
Top 10+ Benefits of Social Media Marketing
There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in...
23 Tips for Your Next Facebook Post
Being able to come up with Facebook posts that are unique, engaging and interesting week after week isn’t easy. Trust...
Digital Marketing Recap: Aug 2017
SOCIAL MEDIA NEWS Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows It won't be...
Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play
It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised...
How to Write the Best Facebook Posts for Engagement
The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise....
13 Essential Features for a Modern Website in 2017
Are you planning to build or redesign your website this year? We look at some essential features that every essential...
Marketer’s Guide to International SEO
International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed...
