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The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
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8 Common PPC Mistakes B2Bs Make
1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an...
Digital Marketing Recap: Aug 2017
SOCIAL MEDIA NEWS Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows It won't be...
13 Essential Features for a Modern Website in 2017
Are you planning to build or redesign your website this year? We look at some essential features that every essential...