Digital Marketing Recap: Aug 2017

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SOCIAL MEDIA NEWS

Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows

It won’t be long before we hear about Facebook’s line-up of TV shows. The social media giant has decided to invest up to US$3 million for each of its episodes. Unlike Netflix, it won’t be charging a subscription fee but will depend on advertising fees instead.

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Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

Facebook announced that it will be introducing yet another way to target your audience. This new household audience feature will let brands direct ads to entire families or to specific people within a household. This means that you can target your ads to both the decision maker and the key influencers.

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SEO NEWS

Google: Avoid Redirecting Users Based on Location

Redirecting users according to their IP location has been a regular practice for most websites that have a presence in multiple countries. This is because website owners want the visitors from specific countries to visit the correct version of their website. However, Google has said that this has negative effect with regards to indexing and user experience.

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Next Steps Towards More Connection Security

Chrome already shows ‘Not Secure’ warnings to on HTTP pages that have password or credit card fields. This coming October, it will start showing these warnings on pages where users need to enter data on a HTTP page and on all HTTP pages visited in Incognito mode.

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Google Will Roll Out Mobile-First Index to Individual Sites That Are Ready

Google’s mobile-first index will be a significant change to the SEO industry.  The good news is that Google will only roll it out to individual sites when they are ready, giving those who aren’t more time to fix any mobile issues.

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Google Will No Longer Read Your Emails to Personalise Adverts

Since Gmail launched in 2004, Google has been scanning the contents of emails to provide advertisers better data for their ads (yes, its legal and included in the user policy). However, in an attempt to restore confidence in its users, it recently announced that it will no longer be doing this. Of course, it has been speculated that Google can now glean the same information from other sources.

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How to Determine if a Page is “Low Quality” in Google’s Eyes

We all know that Google penalises low quality pages but it can get hard to define exactly what a low quality page is. Join Rand in this Whiteboard Friday to find out what Google considers to be a low quality page.

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ONLINE ADVERTISING & LEAD GENERATION

Google AdWords Now Supports Remarketing to YouTube Viewers

Google AdWords has announced that advertisers can target remarketing search ads to those who have viewed your YouTube videos. This is quite an exciting move. Visitors who have watched your videos show a willingness to be engaged and should be easier to move further along the sales funnel.

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Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

Are you still redirecting your hard-earned PPC traffic to your home page? There’s a better way to get more conversions, and that’s to point them to your conversion pages. Learn more about it here.

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