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The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

10+ Interesting Social Media Statistics (Updated 2017)

The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...

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Should You Eliminate Sales Commissions Like This UK Company Did?

That's exactly what Thoughtworks, a software company with over 2,000 employees, did early this year. The company eliminated sales commission...

How to Increase Website Credibility to Attract More Leads

“99% of B2B buying is about covering your butt,” say the authors of a Mediative study of 3,000 business buyers....

How Search Works

Marketing online these days pretty much means you need to know how to understand how search works in order to...

Difference Between Google Panda and Penguin Updates

If you've ever dealt with SEO specialists, then you have definitely heard the terms Panda and Penguin bandied about. These...

Penguin's Becoming Less Forgiving

A Seattle-based Internet marketing agency, Portent, has released a report that gives us an interesting insight on Google's Penguin update....

3 Google Analytics Customizations You Shouldn't Have to Live Without

Google Analytics is just one of those tools that every business with an online presence should use, regardless whether they're...

How to Know if Your SEO Company's Black Hat Tactics have Turned You into a Web Spammer

So you've gone out and gotten yourself an SEO Company to get some love from Google. Great! But did you...

7 Ways to Avoid Spam Filters & Improve Email Deliverability

What is Spam Mail Before we go into how you can avoid spam filters and improve your email deliverability, let's...

How to Whitelist Email Addresses

This article will show you how to whitelist email addresses on popular email clients, ensuring that you get the emails...