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The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
10+ Interesting Social Media Statistics (Updated 2017)
The world is becoming increasingly social. 50% of the world's entire population is already on the Internet, and of those...
An Introduction to Attribution Models
John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...
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6 Reasons Why Businesses Need a Web Maintenance Plan
It took a while but you have managed to get yourself a beautiful new website for your company. Congratulations! So,...
White vs Grey vs Black Hat SEO: A Manager’s Guide
'White vs Grey vs Black Hat SEO'. You probably heard these terms while you were interviewing your SEO companies. Most...
SEO for eCommerce: Optimising Content
Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how...
10+ Basic SEO Tips for eCommerce Websites
eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are...
10+ Types of Link Anchor Text You Need to Improve Your SEO
In our last article, 'Link Anchor Text: A Marketer's Guide', we looked into why the distribution of your website's link...
Link Anchor Text: A Marketer’s Guide
Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that...
8 Common PPC Mistakes B2Bs Make
Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords...
Three Benefits of Translating Content for Southeast Asian Audiences
Companies expanding to foreign markets must invest in translation and localization services. Those who do will reach more customers around...
How Bloggers Can Keep Their Advertorials Google-Compliant
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes...
The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
24 Facebook Statistics Every Marketer Should Know Going into 2018
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach...
