Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach is still the most extensive, despite its latest changes. Here are some Facebook statistics to prepare you for 2015.
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Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s Facebook wall is becoming increasingly crowded. On average, each time you log in, your Facebook news feed has about 1,500 new stories to display. As a social media agency right in the trenches, we know
The Psychology of Sharing: 5 Reasons People Share Online Read More »
One of the main objectives of social media marketing is to build a community around your brand. You want an active and vibrant conversation happening right in your Facebook page. It may not be rocket science but it’s usually not as easy as it sounds. Most brands release post after post to the sound of
9 Best Practices for Social Community Management Read More »
A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. We think it’s an important part of developing your own social media strategy because it prevents you from making the same mistakes they are and provides you with ideas on what might work best for your own Facebook page.
Social Competitive Analysis for Facebook Read More »
1) Not Understanding Your Personas Your buyer personas are archetypes of your ideal customers. They provide marketers and agencies an in-depth understanding of the motivations, drivers and pain points of your buyers. They are an invaluable tool for many communication and marketing activities, including PPC campaigns. When you understand your audience, you know which corners
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A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It is a series of activities designed to evaluate and optimise your social media strategy. A social media audit allows you, the intrepid marketer, to find out what’s working, what’s tanking, how to improve and what
The Busy Marketer’s Social Media Audit Read More »
Video consumption is on a rise. 45% of people watch more than an hour of Facebook or YouTube videos each week. In fact, one-third of online activity is spent watching video. It’s a great medium for marketing as well. 51% of marketers worldwide named video as the type of content with the highest ROI and
Why You Should Use Facebook Videos Read More »
There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in the Asia-Pacific region. Singapore has a 77% social media penetration rate while Malaysia isn’t too far behind with a 67.7% penetration rate. Other than the obvious advantages of reach, we examine some of the other
Top 10+ Benefits of Social Media Marketing Read More »
Being able to come up with Facebook posts that are unique, engaging and interesting week after week isn’t easy. Trust us, we know how annoying writer’s block can be. To help us with our social content creation duties, we came up with a guide to provide inspiration whenever we need to create Facebook content and
23 Tips for Your Next Facebook Post Read More »
SOCIAL MEDIA NEWS Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows It won’t be long before we hear about Facebook’s line-up of TV shows. The social media giant has decided to invest up to US$3 million for each of its episodes. Unlike Netflix, it won’t be charging a subscription
Digital Marketing Recap: Aug 2017 Read More »