white grey black hat seo

White vs Grey vs Black Hat SEO: A Manager’s Guide

‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …

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content for ecommerce

SEO for eCommerce: Optimising Content

Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how you can optimise content for eCommerce websites in order to improve their search rankings. Content for eCommerce Sites Create Unique Product Descriptions If your eCommerce site consists of only 100-word product descriptions, be prepared to …

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seo tips ecommerce

10+ Basic SEO Tips for eCommerce Websites

eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are competing aggressively with each other to become the top eCommerce platform in the region. Large marketplaces aside, there are also many smaller eCommerce players who are trying to get a piece of the action. It’s …

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10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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Google targeting Advertorials

How Bloggers Can Keep Their Advertorials Google-Compliant

Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with …

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seo packages

The Problem with ‘SEO Packages’

If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO …

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Marketer’s Guide to International SEO

International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed international SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or …

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