The smartphone is the new computer, and the trend doesn’t seem to be changing soon. The necessity for mobile compatibility is on an inclined plane, as the masses are more likely to view your website for the first time on their mobile phones. You want your target audience to be impressed, not dissatisfied by a …
Mobile Optimisation 101: Surefire Techniques To Boost Your Mobile Rankings Read More »
We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …
Understanding the Main Updates to Google’s Quality Guidelines (2018) Read More »
Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in the search engine results page is to create links using your target keyword as your link anchor text and point them to your main website. But doing that may get you clubbed with an over-optimisation …
Black Hat Tactics That Will Get You Deindexed in Google Read More »
Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an SEO company in Singapore, we have our hands full trying to stay ahead of these algorithm changes. One of the ways we do that is by understanding and examining the SEO ranking factors of each …
7 SEO Ranking Factors Every Manager Needs to Know Read More »
‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …
White vs Grey vs Black Hat SEO: A Manager’s Guide Read More »
Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how you can optimise content for eCommerce websites in order to improve their search rankings. Content for eCommerce Sites Create Unique Product Descriptions If your eCommerce site consists of only 100-word product descriptions, be prepared to …
eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are competing aggressively with each other to become the top eCommerce platform in the region. Large marketplaces aside, there are also many smaller eCommerce players who are trying to get a piece of the action. It’s …
In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …
10+ Types of Link Anchor Text You Need to Improve Your SEO Read More »
Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that most of the concepts are easy to understand. Your link anchor text is one of them. We frequently get asked, ‘What is a link anchor text and why should I care?’ Let’s get those questions …
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with …
How Bloggers Can Keep Their Advertorials Google-Compliant Read More »