seo

mobile-optimisation

Mobile Optimisation 101: Surefire Techniques To Boost Your Mobile Rankings

The smartphone is the new computer, and the trend doesn’t seem to be changing soon. The necessity for mobile compatibility is on an inclined plane, as the masses are more likely to view your website for the first time on their mobile phones. You want your target audience to be impressed, not dissatisfied by a …

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updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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Google targeting Advertorials

How Bloggers Can Keep Their Advertorials Google-Compliant

Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with …

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