Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that most of the concepts are easy to understand. Your link anchor text is one of them. We frequently get asked, ‘What is a link anchor text and why should I care?’ Let’s get those questions […]
Link Anchor Text: A Marketer’s Guide Read More »
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with
How Bloggers Can Keep Their Advertorials Google-Compliant Read More »
If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO
The Problem with ‘SEO Packages’ Read More »
International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed international SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or
Marketer’s Guide to International SEO Read More »
A Google penalty will result in a negative impact to your search engine rankings and traffic. Depending on the severity of the penalty, you may lose a little, a lot or even all of your organic traffic. IMPACT OF A GOOGLE PENALTY Getting hit by a Google penalty can be disastrous for your business.
Manual vs Algorithmic Google Penalties Read More »
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017
10+ Verifiable SEO Stats Marketers Must Know (2017) Read More »
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to business destroying. We go into some of the most common Google penalties we have come across. 1) Google Penguin Penalty We’ll
6 Google Penalties Your SEO Should Have Warned You About Read More »
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work. There are hundreds of factors that come into play when determining which web page to rank for a given search query. And of course, Google changes them constantly. Some of these changes are small
What is Rankbrain & How Will It Affect SEO? Read More »
Anyone who’s engaged in search engine optimisation will be aware of Google’s veritable zoo of filters and penalties. Google’s Penguin filter is among the most well-known and feared. Here’s a quick history before we go into its most recent changes. ABOUT GOOGLE’S PENGUIN FILTER It was first launched in 2012 and completely changed the SEO
Google Penguin 4.0 Now Real Time Read More »
Mobile traffic is huge. So huge in fact that mobile searches have outstripped desktop searches back in 2015. As an SEO company, we pay close attention to Google’s algorithm changes. Most of them are geared towards improving the user experience so it is no surprise that the search giant has decided to penalise websites using
Google to Start Penalising Mobile Pop Ups Read More »