If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO …
International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed international SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or …
A Google penalty will result in a negative impact to your search engine rankings and traffic. Depending on the severity of the penalty, you may lose a little, a lot or even all of your organic traffic. IMPACT OF A GOOGLE PENALTY Getting hit by a Google penalty can be disastrous for your business. …
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017 …
10+ Verifiable SEO Stats Marketers Must Know (2017) Read More »
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to business destroying. We go into some of the most common Google penalties we have come across. 1) Google Penguin Penalty We’ll …
6 Google Penalties Your SEO Should Have Warned You About Read More »
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work. There are hundreds of factors that come into play when determining which web page to rank for a given search query. And of course, Google changes them constantly. Some of these changes are small …
Anyone who’s engaged in search engine optimisation will be aware of Google’s veritable zoo of filters and penalties. Google’s Penguin filter is among the most well-known and feared. Here’s a quick history before we go into its most recent changes. ABOUT GOOGLE’S PENGUIN FILTER It was first launched in 2012 and completely changed the SEO …
Mobile traffic is huge. So huge in fact that mobile searches have outstripped desktop searches back in 2015. As an SEO company, we pay close attention to Google’s algorithm changes. Most of them are geared towards improving the user experience so it is no surprise that the search giant has decided to penalise websites using …
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …
What are Buyer Personas? Definition, History & Benefits Read More »
What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for …
What are Facebook Instant Articles & How to Get Started (WordPress) Read More »