Over the last few months, a number of our clients have been asking us ‘What is AMP?’ The Accelerated Mobile Pages (AMP) Project is an open source project that attempts to make mobile pages load more quickly by boiling a web page down to its most essential elements. It uses a form of stripped down […]
What are Accelerated Mobile Pages (AMP) and Why Should You Care? Read More »
Things have been going well for you so far. The economy’s picking up, your marketing efforts are starting to bear fruit (in part, of course, to the excellent digital marketing efforts you have been doing) and you’re completing the final piece of the puzzle – your website redesign. You have been pushing for it for
How to Stop a Website Redesign from Killing Your SEO Read More »
Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the
Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase Read More »
There are two clear options when it comes to search engine marketing. You can engage in search engine optimisation (SEO) and/or pay-per-click (PPC) campaigns. Most of the time, the question is asked in such a way that you have to choose between one and the other. But should that be the case? SEO and PPC
SEO & PPC: Mortal Enemies or Friends with Benefits? Read More »
If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing
Infographic: New Realities of Business in Malaysia Read More »
Google recently released the latest iteration of its Panda update, called Panda 4.0, late May 2014. It will impact around 7.5% of all English search queries. As an SEO company, we are always asked to explain what it is and the impact such Google updates have on search engine optimisation and digital marketing in general.
Google Panda 4.0: Everything the Non-SEO Needs to Know Read More »
Whenever someone tells me that search engine optimization (SEO) is easy, I laugh quietly to myself. Sure, with a little research almost anyone can be Google-smart when it comes to SEO. Most might even be able to talk intelligibly about it. “You just need quality content,” seems to be the mantra these days. Of course,
Top SEO News [March 2014] Read More »
This is part of our series where we roundup our favourite digital marketing articles for the month.
Our February 2014 Roundup Read More »
Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA) 2010. This will have many implications for companies engaging in digital marketing. Let’s take a look at how it might affect you, the marketer. Disclaimer: Nothing written here constitutes legal advice.
Personal Data Protection Act (PDPA) 2010 – An Overview Read More »
The writing has been on the wall for at least the last few months and finally Matt Cutts has come out and said it – guest blogging for SEO is dead. If you have been following Matt Cutts, you know that the Head of Google’s WebSpam team usually picks his words very carefully, and qualifies
Is Guest Blogging for SEO Dead? Read More »