web design

13 Essential Features for a Modern Website in 2017

Are you planning to build or redesign your website this year? We look at some essential features that every essential website needs to have in 2017. MOBILE-FRIENDLINESS Mobile and tablet Internet usage has surpassed desktop usage worldwide since 2016. Your customers are increasingly mobile and they expect you to be able to cater to their …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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19 Quick SEO Tips That Should Be Part of Your Web Design Education

Coming up with a web design that is great for both the user and search engines is something that web designers should learn early in their career. This enables them to approach their projects from an additional different perspective – that of the business owner who is concerned about traffic and conversions and revenue. ‘Branding’ …

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Increase Website Credibility

How to Increase Website Credibility to Attract More Leads

“99% of B2B buying is about covering your butt,” say the authors of a Mediative study of 3,000 business buyers. This isn’t very surprising (remember the insanely successful tagline – ‘Nobody ever got fired for buying IBM?’). Risk reduction – reducing your prospects’ perceived risks of buying your products or services – is an important …

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