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strategy

What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

Leave a Comment / content marketing, marketing management, online advertising, seo, strategy, web design /

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply […]

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Featured Smart Goal Setting

How to Use SMART Goal-Setting Criteria

Leave a Comment / marketing management, strategy /

Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions

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Private Data Policy Act PDPA 2010 Malaysia

Personal Data Protection Act (PDPA) 2010 – An Overview

Leave a Comment / email marketing, general, seo, strategy /

Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA) 2010. This will have many implications for companies engaging in digital marketing. Let’s take a look at how it might affect you, the marketer. Disclaimer: Nothing written here constitutes legal advice.

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