social media

Psychology of Sharing

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s Facebook wall is becoming increasingly crowded. On average, each time you log in, your Facebook news feed has about 1,500 new stories to display. As a social media agency right in the trenches, we know …

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Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play

It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean, …

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