Digital Marketing Roundup: Jan 2017 Edition

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Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know

Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject from Kissmetrics. It looks at how e-commerce sites can use attribution modelling to better track their marketing effectiveness.

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Facebook Doesn’t Tell Users Everything It Really Knows About Them

We have always known that Facebook collects data about its users, but do we really know exactly how much they know about us? Other than the data that it shows you it has on you, Facebook also purchases data from various data brokers about your offline life. This data can be very detailed.

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71% Plan to Spend More on Digital Marketing Activities in 2017

Search Engine Journal ran a survey among its Twitter audience and found that 71% of its respondents plan to spend more on their digital marketing activities in 2017. The most popular tactics that they would spend their budget on include SEO, Paid Media, Content Marketing and Social Media.

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What Is the Difference Between White Hat and Black Hat SEO?

At some point, you have to choose if you’re willing to go against Google’s guidelines in order to rank your website. Learn more about the differences between the two approaches here.

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7 White Hat SEO Techniques to Double Traffic in 2017

We have always been advocates of using white hat SEO tactics to increase your traffic. Google has hundreds of ranking signals to determine which web page should appear at the top of its search engines. Find our this writer’s opinions on which SEO tactics he thinks would provide the best return-on-investment this year.

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Yahoo Renames Itself as ‘Altaba’, CEO Marissa Mayer Resigns

Once upon a time, Yahoo was THE search engine. But years of mismanagement and missed opportunities have seen it become less and less competitive over the years. In another ominous sign, Yahoo has changed its name to ‘Altaba’ and fired its CEO.

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Why Remote Work Beats the Office Every Time

We have always taken an interest in remote working and believe that it’s a great way to get your team to become more productive. Consider this: 24% of people who work in traditional offices say they love their job while 45 percent of people who work remotely say they love their job. Read the article if you need more convincing.

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Content Marketing for Small Business: Does it Really Work?

You could be forgiven if you have always considered content marketing to be a big boys’ game. Can small companies really take advantage of it? Yes, with two caveats; (1) you need to fully commit to it an (2) you need to spend more time promoting content than creating it.

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10 Common Content Mistakes You Don’t Want to Make in 2017

While content marketing can provide great returns, most local companies tend to just jump into it without proper planning and execution. Some major mistakes include not maintaining a consistent blog, ignoring email marketing opportunities, not focusing on SEO and not creating relevant content among others.

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9 New Visual Content Marketing Trends for 2017

Content is becoming increasingly visual.In 2016, 53 percent of marketers said they published content containing visuals between 91 and 100 percent of the time. That was an increase of 130 percent from 2015, up from 40.5 percent.

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Live Video and Marketing: Where the Industry Is Heading

No matter what business you are in, you need to find a way to shrink the distance between you and your customers. Live video is a can help you do that by humanising your brand and business.

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