It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised when we tell them that ‘Hey, you need to pay for ads on Facebook now if you want to get any meaningful reach.’ Well, we can’t blame them though. It does seem counter-intuitive. I mean, […]
Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play Read More »
The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise. How do rise above it and get your Facebook posts noticed? Here are some tips. The Best Facebook Post Is… Is Part of a Regular Content Publishing Schedule The guys from AgoraPulse studied over 8,000
How to Write the Best Facebook Posts for Engagement Read More »
Are you planning to build or redesign your website this year? We look at some essential features that every essential website needs to have in 2017. MOBILE-FRIENDLINESS Mobile and tablet Internet usage has surpassed desktop usage worldwide since 2016. Your customers are increasingly mobile and they expect you to be able to cater to their
13 Essential Features for a Modern Website in 2017 Read More »
International SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed international SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or
Marketer’s Guide to International SEO Read More »
A Google penalty will result in a negative impact to your search engine rankings and traffic. Depending on the severity of the penalty, you may lose a little, a lot or even all of your organic traffic. IMPACT OF A GOOGLE PENALTY Getting hit by a Google penalty can be disastrous for your business.
Manual vs Algorithmic Google Penalties Read More »
We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They’ve tried it, and it didn’t work for them. The stories of waste can be quite overwhelming. But is it true that AdWords doesn’t work for B2B companies? Not at all. We have worked with many B2B companies for
How to Run Successful B2B AdWords Campaigns Read More »
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017
10+ Verifiable SEO Stats Marketers Must Know (2017) Read More »
The world is becoming increasingly social. 50% of the world’s entire population is already on the Internet, and of those 7.773 billion people, an average of 37% are on social media. We look at some other impressive social media statistics (2017) that can help a social media professional plan their strategies better. Global Social
10+ Interesting Social Media Statistics (Updated 2017) Read More »
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to business destroying. We go into some of the most common Google penalties we have come across. 1) Google Penguin Penalty We’ll
6 Google Penalties Your SEO Should Have Warned You About Read More »
Social Media News FAQ: Everything Facebook has Admitted About its Measurement Errors One of the main advantages of digital marketing is your access to data. We like to assume that the data we receive, especially from giant companies such as Facebook and Google, are accurate and a true reflection of our results. However, that’s not
The Digital Marketing Round Up: June 2017 Read More »