Digital Marketing Round Up | Feb 2017 Edition

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Here’s What We Learned About YouTube SEO

YouTube is the world’s largest video site and getting your videos to rank well translates into a lot of traffic. The guys over at Backlinko did an in-depth analysis on YouTube ranking factors. It’s not surprising that engagement signals, such as comments, views and shares have a strong correlation to higher YouTube rankings.

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Google Uses Its Search Engine to Hawk Its Products

A recent report by the wall Street Journal found that Google is its own largest advertiser. It buys ads for its range of products such as the Google Pixel, Nest smart home thermometers and other services. The article also claims that Google appears at the top 91% of the time for recent searches.

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Branding Success: How to Use PPC to Amplify Your Brand

We already know that branding is a key to long term success. But how can you do branding with PPC when the latter has always been associated more with bottom-of-the-funnel tactics? Well, you can and read the article to learn how.

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Strategic SEO Decisions to Make Before Website Design and Build

Building a new website is usually an exciting yet frustrating experience. The planning stage is critical. If you plan wrongly, it might necessitate a earlier-than-planned website redesign. Here are some tips to avoid that.

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Keyword SWOT analysis: Finding your content opportunities

While most of us are familiar with a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, not many know how to use it in the context of keyword analysis. This article shows you how.

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Proximity to Searcher is the New #1 Local Search Ranking Factor

Local search rankings is an important area of SEM, especially for small service businesses. Not many people know, but the ranking factors in local search has significant differences from organic SEO. But, if this article is any proof, the most important local search ranking factor is proximity to searcher.

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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Did you know that the organic reach of a Facebook post is 2%? That means that if your page has 100,000 fans, any given Facebook post can only reach 2,000 of them without being boosted. Learn about more interesting statistics in this article.

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Who Controls Your Facebook Feed

Facebook’ algorithm is one of the most influential in the world. It chooses which of the thousands of possible posts to display on your Facebook wall. Each day it shapes the reading habits of billions of people. But how much do you know about it?

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13 Web Design Trends to Watch in 2017

From overlapping text to modular website design to experimental compositions, here are some of the most exciting web design trends to watch out for in 2017.

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Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

According to Copyblogger, your content needs to be able to hook the reader in the first few sentences and clearly communicate the your ideas in order to be interesting.

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