SOCIAL MEDIA NEWS Facebook is Ready to Drop Up to US$3 Million an Episode on TV-Style Shows It won’t be long before we hear about Facebook’s line-up of TV shows. The social media giant has decided to invest up to US$3 million for each of its episodes. Unlike Netflix, it won’t be charging a subscription […]
Digital Marketing Recap: Aug 2017 Read More »
Social Media News FAQ: Everything Facebook has Admitted About its Measurement Errors One of the main advantages of digital marketing is your access to data. We like to assume that the data we receive, especially from giant companies such as Facebook and Google, are accurate and a true reflection of our results. However, that’s not
The Digital Marketing Round Up: June 2017 Read More »
Here’s What We Learned About YouTube SEO YouTube is the world’s largest video site and getting your videos to rank well translates into a lot of traffic. The guys over at Backlinko did an in-depth analysis on YouTube ranking factors. It’s not surprising that engagement signals, such as comments, views and shares have a strong
Digital Marketing Round Up | Feb 2017 Edition Read More »
Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject from Kissmetrics. It looks at how e-commerce sites can use attribution modelling to better track their marketing effectiveness. Read the full story Facebook Doesn’t Tell
Digital Marketing Roundup: Jan 2017 Edition Read More »
SEO & Web Design News WordPress to Require HTTPS in 2017 WordPress has announced that it will start requiring that websites have SSL implemented in 2017 in order to use certain features. SSL (Secure Sockets Layer) is the means by which an encrypted link is established between a web server and a browser. By encrypting the
Digital Marketing Roundup: Dec 2016 Edition Read More »
PENGUIN 4.0: THE AFTERMATH & WHAT YOU NEED TO KNOW If you’ve been following our blog, you would be aware that Google’s Penguin 4.0 was recently released in September. But how exactly does it affect you and what should you do about it? Web 2.0 and press release spam links are being heavily penalised, while
Best of Digital Marketing: October 2016 Edition Read More »
SEARCH NEWS Google Limiting Keyword Planner Data Here’s a new development that will draw the ire of many users. After months of the keyword planner acting up, Google has confirmed that it will be limiting access to Google Keyword Planner to those who do not have an active campaign and with limited spending. Read the
Best of Digital Marketing: September 2016 Edition Read More »
As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses
OKRs: How to Set Goals Like Google Read More »
Get ready for some quickfire digital marketing news as we go into our first edition of 30-in-15: 30 days of digital marketing in under 15 minutes. Search Marketing Google releases its answer to Facebook’s Instant Articles – Google AMP. AMP stands for Accelerated Mobile Pages and is an open source project that will allow pages to load
30-in-15: March 2016 Edition Read More »
If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing
Infographic: New Realities of Business in Malaysia Read More »