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June-2017-Digital-Marketing-Roundup

The Digital Marketing Round Up: June 2017

Social Media News FAQ: Everything Facebook has Admitted About its Measurement Errors One of the main advantages of digital marketing is your access to data. We like to assume that the data we receive, especially from giant companies such as Facebook and Google, are accurate and a true reflection of our results. However, that’s not …

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Digital Marketing Round Up | Feb 2017 Edition

Here’s What We Learned About YouTube SEO YouTube is the world’s largest video site and getting your videos to rank well translates into a lot of traffic. The guys over at Backlinko did an in-depth analysis on YouTube ranking factors. It’s not surprising that engagement signals, such as comments, views and shares have a strong …

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Digital Marketing Roundup: Jan 2017 Edition

Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our article on attribution modelling a few weeks ago, here’s another one look at the subject from Kissmetrics. It looks at how e-commerce sites can use attribution modelling to better track their marketing effectiveness. Read the full story Facebook Doesn’t Tell …

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Digital Marketing Roundup: Dec 2016 Edition

SEO & Web Design News WordPress to Require HTTPS in 2017 WordPress has announced that it will start requiring that websites have SSL implemented in 2017 in order to use certain features. SSL (Secure Sockets Layer) is the means by which an encrypted link is established between a web server and a browser. By encrypting the …

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Best of Digital Marketing: October 2016 Edition

PENGUIN 4.0: THE AFTERMATH & WHAT YOU NEED TO KNOW If you’ve been following our blog, you would be aware that Google’s Penguin 4.0 was recently released in September. But how exactly does it affect you and what should you do about it? Web 2.0 and press release spam links are being heavily penalised, while …

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Best of Digital Marketing: September 2016 Edition

SEARCH NEWS Google Limiting Keyword Planner Data Here’s a new development that will draw the ire of many users. After months of the keyword planner acting up, Google has confirmed that it will be limiting access to Google Keyword Planner to those who do not have an active campaign and with limited spending. Read the …

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OKRs: How to Set Goals Like Google

As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses …

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Online Business in Malaysia

Infographic: New Realities of Business in Malaysia

If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000 companies in Malaysia. Most C-Level executives in these SMEs are vaguely aware of the importance of the Internet when it comes to running and marketing …

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