analytics

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to the Information Age, the advent of digital marketing makes wasting half of your advertising budget unacceptable. Modern marketers have made great strides towards data informed decision making, …

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Google Analytics vs Universal Analytics

Universal Analytics vs Google Analytics: A Marketer’s Guide

As of April 2014, Google announced that the latest iteration of its ubiquitous Google Analytics web analytics platform was ready to be brought out of beta and into the limelight. Unsurprisingly, it didn’t exactly set everyone’s imagination afire here in not-so-analytics-obsessed Malaysia. For the typical business user, the first difference you would spot is the …

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What the Google Love Story Can Tell Us About Buyer Intent

First shown during the third quarter of Superbowl 2010, the Google Love Story is Google’s first foray into television advertising. And they completely nailed it. This is what a good advertisement is all about – it tells a story about a company’s products in an engaging and memorable way. It has been watched almost 7 …

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3 Google Analytics Customizations You Shouldn't Have to Live Without

Google Analytics is just one of those tools that every business with an online presence should use, regardless whether they’re large or small. It provides you with powerful web analytics that you can use to measure your marketing efforts, identify online trends and increase your ROI. You can get an amazing amount of insights just …

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