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  • Google Rankbrain Algorithm
    What is Rankbrain & How Will It Affect SEO?
    February 14, 2017
    seo
    As most people who have dabbled in search engine optimisation (SEO) know, Google's ranking...
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  • Digital Marketing Roundup: Jan 2017 Edition
    January 31, 2017
    general
    Attribution Modelling for E-Commerce: 5 Things All Sellers Need to Know Following up on our...
    READ MORE
  • An Introduction Attribution Models (aka How ROI is Calculated)
    January 15, 2017
    analytics, marketing management
    John Wanamaker famously said, “I know that half of my advertising dollars are wasted...
    READ MORE
  • Digital Marketing Roundup: Dec 2016 Edition
    December 30, 2016
    general
    SEO & Web Design News Wordpress to Require HTTPS in 2017Wordpress has announced that it will...
    READ MORE
  • Best of Digital Marketing: October 2016 Edition
    November 2, 2016
    general
    PENGUIN 4.0: THE AFTERMATH & WHAT YOU NEED TO KNOW If you've been following our...
    READ MORE
  • penguin4-0-featured
    Google Penguin 4.0 Now Real Time
    October 30, 2016
    seo
    Anyone who's engaged in search engine optimisation will be aware of Google's veritable zoo...
    READ MORE
  • Best of Digital Marketing: September 2016 Edition
    September 30, 2016
    content marketing, general, marketing management, seo, social media
    SEARCH NEWS Google Limiting Keyword Planner Data Here's a new development that will draw the ire...
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  • Google to Start Penalising Mobile Pop Ups
    September 20, 2016
    seo
    Mobile traffic is huge. So huge in fact that mobile searches have outstripped desktop...
    READ MORE
  • Buyer Funnel Featured
    Exploring the Differences between the Sales Funnel & Buyer's Journey
    September 16, 2016
    inbound marketing, marketing management, strategy
    If you've read our article on buyer personas previously, you would know that the...
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  • What are buyer personas?
    What are Buyer Personas? Definition, History & Benefits
    September 12, 2016
    content marketing, marketing management, online advertising, seo, strategy, web design
    We’re sure you’ve noticed that the behaviour and expectations of your customers are changing....
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  • Featured Smart Goal Setting
    How to Use SMART Goal-Setting Criteria
    August 25, 2016
    marketing management, strategy
    Previously, we've covered how Google sets its goals with OKRs. You can view OKRs...
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  • What are Facebook Instant Articles
    What are Facebook Instant Articles & How to Get Started (WordPress)
    August 23, 2016
    seo, social media
    What are Facebook Instant ArticlesSince we have published the post about Google's AMP Project...
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  • Google AMP Cover
    What are Accelerated Mobile Pages (AMP) and Why Should You Care?
    August 18, 2016
    seo, web design
    Over the last few months, a number of our clients have been asking us...
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  • seo-web-design-featured
    How to Stop a Website Redesign from Killing Your SEO
    August 15, 2016
    seo, web design
    Things have been going well for you so far. The economy's picking up, your...
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  • OKRs: How to Set Goals Like Google
    August 11, 2016
    general, marketing management, strategy
    As a business leader, you know that setting goals is a key part of...
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  • How to Define KPIs for Your Social Media Reports
    August 9, 2016
    social media
    While determining a return-on-investment (ROI) on social media efforts still remains a very tricky...
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  • Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
    July 17, 2016
    public relations
    This article exposes the common use of Ad Value Equivalency (AVE) as a proxy...
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  • 30-in-15: March 2016 Edition
    March 30, 2016
    general
    Get ready for some quickfire digital marketing news as we go into our first edition...
    READ MORE
  • Google Analytics vs Universal Analytics
    Universal Analytics vs Google Analytics: A Marketer's Guide
    February 9, 2015
    analytics
    As of April 2014, Google announced that the latest iteration of its ubiquitous Google...
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  • What is Quality Score? A Quick Introduction for Marketers
    December 22, 2014
    online advertising
    If you have ever done any search engine marketing or pay-per-click advertising, then you...
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  • 24 Facebook Statistics Every Marketer Should Know Going into 2015
    December 15, 2014
    social media
    Facebook has long been the go-to social network for marketers, and with good reason....
    READ MORE
  • Why Do You Need to Curate Content?
    December 8, 2014
    content marketing
    When putting together your content marketing mix, one of the main pillars of support...
    READ MORE
  • Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase
    November 14, 2014
    seo, social media
    Over the last few years, there has been a lot of chatter of SEO...
    READ MORE
  • SEO & PPC: Mortal Enemies or Friends with Benefits?
    November 2, 2014
    online advertising, seo
    There are two clear options when it comes to search engine marketing. You can...
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  • Online Business in Malaysia
    Infographic: New Realities of Business in Malaysia
    June 19, 2014
    content marketing, general, seo
    If there's one thing that you can't deny, it's that the Internet has radically...
    READ MORE
  • Google Panda 4.0 Update
    Google Panda 4.0: Everything the Non-SEO Needs to Know
    June 8, 2014
    seo
    Google recently released the latest iteration of its Panda update, called Panda 4.0, late...
    READ MORE
  • Experimentation is more than Just Trying Something New
    May 23, 2014
    content marketing
    That venerable bastion of journalistic excellence, The New York Times, has recently been under...
    READ MORE
  • Trends in SEO
    Top SEO News [March 2014]
    March 30, 2014
    seo
    Whenever someone tells me that search engine optimization (SEO) is easy, I laugh quietly...
    READ MORE
  • SEO Article Roundups
    Our February 2014 Roundup
    March 1, 2014
    seo
    This is part of our series where we roundup our favourite digital marketing articles...
    READ MORE
  • Private Data Policy Act PDPA 2010 Malaysia
    Personal Data Protection Act (PDPA) 2010 - An Overview
    February 27, 2014
    email marketing, general, seo, strategy
    Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA)...
    READ MORE
  • Guest Blogging for SEO Dead
    Is Guest Blogging for SEO Dead?
    January 23, 2014
    seo
    The writing has been on the wall for at least the last few months...
    READ MORE
  • Introduction-to-Entity-Search-Featured
    Introducing Entity Search
    January 20, 2014
    seo
    As early as 2001, Tim Berners-Lee, the 'inventor' of the Internet, predicted the coming...
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  • SEO Trends You Can Expect to See in 2014
    January 13, 2014
    seo
    Last week, we looked at several of the major updates Google made in 2013...
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  • Understanding Google's New Ad Rank Formula
    January 7, 2014
    online advertising
    Google released a new Ad Rank formula last year, signaling a fundamental change to...
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  • Google Hummingbird Update
    Google Updates in 2013 - Year in Review
    January 3, 2014
    seo
    2013 was a major year for the search engine optimization industry. Google made a...
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  • what colour is your seo hat
    What Colour is Your SEO HAT?
    December 31, 2013
    seo
    Photo Credits : searchengineoptimizationessentialThis was a contributed post. The author's views below are entirely...
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  • Google Reduces Authorship Rich Snippets by 15%
    December 19, 2013
    seo
    Google just made good on its promise to reduce Google Authorship rich snippets by...
    READ MORE
  • Local SEO for Real Estate Companies in Singapore
    Local SEO for Real Estate Companies
    October 19, 2013
    seo
    Google's Venice update was major change for the search engine optimization industry. It heralded...
    READ MORE
  • Schema for YouTube Videos Logo
    Schema for YouTube Videos - Example from a Catering Company
    October 1, 2013
    seo
    Back in 2011, the major search engines - Google, Yahoo! and Bing - got...
    READ MORE
  • SEO Article Roundups
    8 of Our Favourite SEO Articles For August 2013
    September 5, 2013
    seo
    It's been a busy July here at CLOUDROCK with a ton of new web...
    READ MORE
  • article spinning
    Article Spinning as Demonstrated by Joey Tribbiani
    September 1, 2013
    seo
    As you very well know, duplicate content is unacceptable online, especially after the...
    READ MORE
  • web hosting seo
    How Does Web Hosting Affect Your SEO?
    August 29, 2013
    seo
    Web hosting seems like such an easy decision, but sometimes it can have serious...
    READ MORE
  • In-Depth Articles
    Google Launches In-Depth Articles
    August 28, 2013
    seo
    In the last week, Google has recently announced the launching of its In-Depth Articles feature....
    READ MORE
  • seo consultant become
    Becoming An SEO Consultant - 9 Things I Wished I Knew Before Jumping In
    August 26, 2013
    seo
    It's hard imagining not being an SEO consultant now, but just a few years...
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  • The Penguin on Negative SEO
    Oh Look, We're Under Attack! Negative SEO Alive & Well in Malaysia
    August 16, 2013
    seo
    So, CLOUDROCK has been the target of an attempted Negative SEO attack. Interesting, yes?...
    READ MORE
  • Are You Making These 5 Web Design Mistakes?
    August 5, 2013
    web design
    Are these web design mistakes getting in your way? Your website's usually the first...
    READ MORE
  • Preferred Domain Google Webmaster Tools
    Stop Splitting Your PageRank by Setting a Preferred Domain in Google Webmaster Tools
    July 26, 2013
    seo
    Go to your web browser and key in http:yourdomainname. Now, go to http:www.yourdomainname (with...
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  • Implementing Google Authorship
    Implementing Google Authorship for SEO: A Step-by-Step Guide
    July 22, 2013
    seo
    We have talked about Google Authorship and why it's going to be a big...
    READ MORE
  • Evolution of Search by Danny Sullivan
    The Evolution of Search
    July 19, 2013
    seo
    Danny Sullivan, the founding editor of Search Engine Land, recently recorded an excellent Whiteboard...
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  • mobile seo tips
    CLOUDROCK's Quick & Dirty Mobile SEO Guide
    July 15, 2013
    seo
    We have all seen the statistics - we know that the Internet is becoming...
    READ MORE
  • SEO Experiments You Find Interest
    The Life of an SEO is Full of Experiments
    July 8, 2013
    seo
    One of the things I love about search engine optimisation is that it keeps...
    READ MORE
  • SEO Article Roundups
    Our Favourite SEO Articles for June 2013
    July 1, 2013
    seo
    We know you guys are probably busy and don't have the time to scour...
    READ MORE
  • Google Love Story
    What the Google Love Story Can Tell Us About Buyer Intent
    June 17, 2013
    analytics
    First shown during the third quarter of Superbowl 2010, the Google Love Story is...
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  • SEO Myths Most Malaysians Still Believe in 2013
    17 SEO Myths Most Businesses Still Believe in 2013
    June 10, 2013
    seo
    We've heard many SEO myths in our time. The field of search engine optimization...
    READ MORE
  • SEO Types for Web Designers
    19 Quick SEO Tips That Should Be Part of Your Web Design Education
    June 3, 2013
    web design
    Coming up with a web design that is great for both the user and...
    READ MORE
  • Google targeting Advertorials
    How Bloggers Can Keep Their Advertorials Google-Compliant
    June 1, 2013
    seo
    Storm Crypt Most of the time, website owners and bloggers don’t keep up...
    READ MORE
  • Difference between Google Panda and Penguin Updates
    Google's Penguin 2.0 has Arrived! Spam Report Form also Released
    May 23, 2013
    seo
    It's official! Google has just released their latest update of the Penguin algorithm - Penguin...
    READ MORE
  • 5 Common Rel=Canonical Mistakes
    5 Most Common Rel=Canonical Mistakes
    May 21, 2013
    seo
    The Google Webmaster Central Blog released an interesting new post a few weeks ago...
    READ MORE
  • Advertise Online with Google Display Network
    Online Advertising with Google Display Network - A Primer
    May 15, 2013
    online advertising
    Originally known as the content network, Google's Display Network (GDN) is a large group...
    READ MORE
  • PageRank Model
    What is PageRank and Why You Shouldn't Care So Much
    May 9, 2013
    seo
    It’s hard to talk about search engine optimisation without the issue of PageRank coming...
    READ MORE
  • The Problem with 'SEO Packages'
    May 6, 2013
    seo
    If you've been looking around for an SEO company, we're sure you've seen many...
    READ MORE
  • SEO Pricing, Quotations & Costs
    SEO Pricing & Quotations
    May 5, 2013
    seo
    Quite often, we get inquiries that end with 'What are your SEO prices?' or...
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  • What to do with Baidu SEO?
    What To Do About Baidu SEO?
    April 29, 2013
    seo
    Baidu is the most popular search engine in China. Over 70% of the 500...
    READ MORE
  • Are meta keywords tag useless?
    Is the Meta Keywords Tag a Waste of Time?
    April 24, 2013
    seo
    Meta tags provide high level data about what web page is about. Essentially, they...
    READ MORE
  • Aeon Pricing Fail
    Aeon Testing Our Math Skills with this Pricing Fail
    April 23, 2013
    general
    AEON Co. Ltd. is really testing our addition skills with its pricing.1 for $5.55 2...
    READ MORE
  • Google Analytics Cookies
    The Skinny on Google Analytics Cookies
    April 18, 2013
    analytics
    Google Analytics uses cookies to track visitor activity on your website. Find out what...
    READ MORE
  • Google Glass Infographic
    How Google Glass Works
    April 15, 2013
    general
    As you can probably tell by now, we're quite amazed by Google Glass. Describing...
    READ MORE
  • Remove Sales Commissions
    Should You Eliminate Sales Commissions Like This UK Company Did?
    April 12, 2013
    sales
    That's exactly what Thoughtworks, a software company with over 2,000 employees, did early this...
    READ MORE
  • Increase Website Credibility
    How to Increase Website Credibility to Attract More Leads
    April 8, 2013
    web design
    “99% of B2B buying is about covering your butt,” say the authors of a...
    READ MORE
  • How Search Work
    How Search Works
    April 5, 2013
    seo
    Marketing online these days pretty much means you need to know how to understand...
    READ MORE
  • Panda v Penguin
    Difference Between Google Panda and Penguin Updates
    April 1, 2013
    seo
    If you've ever dealt with SEO specialists, then you have definitely heard the terms...
    READ MORE
  • Penguin Links
    Penguin's Becoming Less Forgiving
    March 27, 2013
    seo
    A Seattle-based Internet marketing agency, Portent, has released a report that gives us an...
    READ MORE
  • 3 Google Analytics Customizations You Shouldn't Have to Live Without
    March 13, 2013
    analytics
    Google Analytics is just one of those tools that every business with an online...
    READ MORE
  • Black Hat SEO Tactics
    How to Know if Your SEO Company's Black Hat Tactics have Turned You into a Web Spammer
    March 6, 2013
    seo
    So you've gone out and gotten yourself an SEO Company to get some love...
    READ MORE
  • 7 Ways to Avoid Spam Filters & Improve Email Deliverability
    February 28, 2013
    email marketing
    What is Spam Mail Before we go into how you can avoid spam filters and...
    READ MORE
  • Avoiding Spam Filters
    How to Whitelist Email Addresses
    February 19, 2013
    email marketing
    This article will show you how to whitelist email addresses on popular email clients,...
    READ MORE