Web Design Services That Help You Succeed
Our approach to our web design projects is driven by the same CloudRock philosophy as our other services, ensuring that you'll get a website that works. We believe your website should be your digital marketing hub, thus opening up your business to everyone with an Internet connection.
How We're Different
A website is just a way for companies to take advantage of the Internet to increase revenue. A website – done right - allows even a small company to achieve the same kind of presence and visibility as their largest competitors.
There are several ways in which a web design company can approach a design brief, depending on their strengths.
They will focus very strongly (or solely) on the 'look and feel' of the website. If you've sat through an impromptu session on colour psychology then it's a good chance you're working with a design-focused web design company. Most of your time will be spent approving or revising banner headers and other design elements.
They like the latest web technologies and try to incorporate them in their work. Tech-focused companies are responsible for such phenomenon as splash intro-pages, parallax websites and so on. If you find yourself confronted with a lot of technical jargon, then it's a good chance you're working with a tech-focused company. Most of your time will be spent debating the merits of certain technologies.
At CloudRock, we look at how to get your visitors to do what you want them to do on your website. We focus on conversion and your user experience (UX). This includes looking at your buyer personas and their online journey, crafting a persuasive content architecture, developing a web strategy putting in measures to track online web behaviour and conversion tracking.
CloudRock's Web Design Process
1) Research | User Story Development
We find out more about your company, business goals and what your expectations are for your website. We recommend you download and read through our Creative Brief before our meeting.
We look at issues such as your sales cycle, competition, and aesthetic direction among others so that we can fully understand your needs.
2) Strategy | Content Strategy & Wireframes
Based on your requirements, we create your site's wireframes, prototypes and develop your content strategy. This document shows how the content and information on your website will be organized and assessed by your visitors.
3) Design | Design Approvals
We look through the research and strategy documents and begin building your visual identity. This entails implementing consistent brand visuals that are in line with your overarching branding strategy and business goals.
5) Quality Assurance | Requirements Met
We tie up all the loose ends and make your website customer ready. We test for and fix all major bugs and check your links and functions to ensure they work properly.
We'll have a review meeting, either in person or virtually, look over your website and determine if any minor changes need to be made.
6) Launch | Handover of Website
We launch your website in a live environment. It's alive!
We tidy up all the little tasks typically involved in a web design project such as packaging source files,training, preparing for website maintenance and so on.