Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today.
There are two clear options when it comes to search engine marketing. You can engage in search engine optimization (SEO) and/or pay-per-click (PPC) campaigns. Most of the time, the question is asked in such a way that you have to choose between one and the other.
But should that be the case?
SEO and PPC each comes with their own pros and cons. We’ll have a look at both of them here.
Google recently released the latest iteration of its Panda update, called Panda 4.0, late May 2014. It will impact around 7.5% of all English search queries. As an SEO company, we are always asked to explain what it is and the impact such Google updates have on search engine optimisation and digital marketing in general.
So we have decided to take a stab at providing an in-depth explanation here, in a way that is simple enough for even non-SEOs to understand. Or we hope we did.
Feel free to refer to this article to explain to a non-SEO wants why the word Panda gets you all worked up. Or if you’re a marketing manager who needs to explain the intricacies of the Panda update to your boss, just send them a link.
The writing has been on the wall for at least the last few months and finally Matt Cutts has come out and said it – guest blogging for SEO is dead. If you have been following Matt Cutts, you know that the Head of Google’s WebSpam team usually picks his words very carefully, and qualifies his statements a fair bit. Not so in this case.
Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking “guest post outsourcing” and writing articles about “how to automate guest blogging.
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.
As early as 2001, Tim Berners-Lee, the ‘inventor’ of the Internet, predicted the coming of the semantic web. With Google’s Hummingbird update and its increasing focus on entity search, it seems like we’re not too far away from that coming true. This article will introduce to the concept of entity search (for the purposes of this article, entity search and semantic search will be used interchangeably).
First, let’s quickly define semantic search.
As you very well know, duplicate content is unacceptable online, especially after the Panda Update.
So Here Comes Article Spinning…
Rather than writing unique and relevant articles week in and week out, some SEOs resort to what is known as ‘article spinning‘. Article spinning refers to the practice of putting articles through a software (called an article spinner) that ‘spins’ the article and churns out various new articles with varying degrees of uniqueness.
The article spinner uses what is known as ‘spintax’ to make the article unique. Spintax is basically a database of synonyms and related words that the software uses to replace the words in your article, thus creating unique variations of them.
It sounds like an efficient way to create unique content, doesn’t it? But as Joey shows us, most of the time those articles turn out like this:
Web hosting seems like such an easy decision, but sometimes it can have serious affects on your SEO. In fact, when it comes to web hosting SEO, I would consider it more of a hygiene factor – you won’t get a rankings boost if you pick a great one, but choosing the wrong web hosting provider will have grave consequences. Let’s take a look at how your web hosting can affect your search engine optimisation efforts.
One of the things I love about search engine optimisation is that it keeps changing. No one knows for certain Google’s algorithm, so the SEO community constantly conducts experiments. These SEO experiments are then published, shared, commented on and recreated to help us gain even more clarity.
Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants?
That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with all this talk about paid links and especially advertorials, they could find themselves unwittingly facing a massive Google penalty.
It’s official! Google has just released their latest update of the Penguin algorithm – Penguin 2.0 (official). We’ve been sitting on the edge of our seats over the past few months not knowing what to expect. But so far things have been looking good for us as our site has seen increased rankings across the board. In fact, it seemed to provide the push we needed as our sites started appearing not only on the first page, but in the top spot for our keywords. All our clients’ rankings are looking good as well.
Penguin 2.0 is expected to affect 2.3% of English (US) queries to a significant degree.