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10+ Interesting Social Media Statistics (2018)

Singapore is one of the most connected countries in the world with a vibrant local social media scene. This article...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...

The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

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Introduction to Modern SEO (Updated 2018): Manager’s Guide

Search engine optimisation is one of the fastest changing fields in digital marketing. That's saying a lot when you consider...

7 Reasons Why Your Beautiful Website Can’t Convert PPC Traffic

Sometimes, business owners fall into the trap thinking that that brand new website they just developed is the answer to...

SEO for eCommerce: Optimising Content

Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how...

10+ Basic SEO Tips for eCommerce Websites

eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are...

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, 'Link Anchor Text: A Marketer's Guide', we looked into why the distribution of your website's link...

Link Anchor Text: A Marketer’s Guide

Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that...
Marketer’s Guide to Global SEO

Marketer’s Guide to Global SEO

Global SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed...

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords...

10+ Interesting Social Media Statistics (2018)

Singapore is one of the most connected countries in the world with a vibrant local social media scene. This article...

24 Facebook Statistics Every Marketer Should Know Going into 2018

Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s...