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Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

10+ Interesting Social Media Statistics (2018)

Singapore is one of the most connected cities in the world, with an Internet penetration rate of 82%. Social media...

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...

The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

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24 Facebook Statistics Every Marketer Should Know Going into 2018

Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

The Psychology of Sharing: 5 Reasons People Share Online

Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s...

9 Best Practices for Social Community Management

One of the main objectives of social media marketing is to build a community around your brand. You want an...

Top 10+ Benefits of Social Media Marketing

There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in...

23 Tips for Your Next Facebook Post

According to some of the latest social media statistics in Singapore, social media is one of the most important marketing...

Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play

It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised...

How to Write the Best Facebook Posts for Engagement

The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise....

Social Competitive Analysis for Facebook

A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. Aside from an internal...

The Busy Marketer’s Social Media Audit

A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It...

How to Run Successful B2B AdWords Campaigns

We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They've tried it, and...

10+ Verifiable SEO Statistics Every Marketer Must Know in 2017

If there's one constant when it comes to the art of search engine optimisation (SEO), it's that everything changes every...