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10+ Interesting Social Media Statistics (2021)
In this article, we'll be looking at the social media landscape in Singapore in 2021. Singapore is ranked among countries...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
What are Buyer Personas? Definition, History & Benefits
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...
The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
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8 Common PPC Mistakes B2Bs Make
Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords...
24 Facebook Statistics Every Marketer Should Know Going into 2018
Facebook has long been the go-to social network for marketers, and with good reason. Say what you will, its reach...
Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
The Psychology of Sharing: 5 Reasons People Share Online
Getting your content shared is all about building a relationship and trust, is the foundation of that relationship. Your audience’s...
9 Best Practices for Social Community Management
One of the main objectives of social media marketing is to build a community around your brand. You want an...
Top 10+ Benefits of Social Media Marketing
There are over 2.8 billion people on social media right now, and that number is increasing very quickly, especially in...
23 Tips for Your Next Facebook Post
According to some of the latest social media statistics in Singapore, social media is one of the most important marketing...
Have You Heard? Declining Organic Reach Means Facebook is Pay-to-Play
It seems that many brands, at least in Singapore and Malaysia, didn’t receive the reachpocalypse memo. They seem very surprised...
How to Write the Best Facebook Posts for Engagement
The average Facebook news feed contains an average of 1,500 stories from a user’s friends. That’s a lot of noise....
Social Competitive Analysis for Facebook
A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. Aside from an internal...
The Busy Marketer’s Social Media Audit
A social media audit is one of the first steps we undertake before embarking on any social media initiatives. It...
How to Run Successful B2B AdWords Campaigns
We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They've tried it, and...