In this article, we’ll be looking at the social media landscape in Singapore in 2025. Singapore is ranked among countries with the most advanced technology both in the Southeast Asia region and globally. Indeed, Singaporeans spend most of their time on social media platforms, and the two have become great companions.
For that reason, it’s estimated that approximately 96% of the Singaporean population can access the Internet and spends 6 hours and 49 minutes each day online.
The article will provide you with in-depth information on social media usage in Singapore and across the world. These numbers are useful when developing your social media marketing strategy.
Internet Penetration and Usage Statistics in Singapore 2025
Singapore has a population of 5.84 million people, which is 0.07% of the world’s entire population. It’s spread across 270 sq miles or 700 km2. Therefore, 8,332 people occupy a square km, thus making the country the third most densely populated across the globe.
Further, Singapore was ranked the 4th most expensive country to live in for its cost of living index stands at 81.9, and rent at 71.9. It has also been ranked as the most expensive city in the world, mostly because of the cost of car ownership.
By January 2024, nearly 5.79 million Singaporeans could access the internet, which is a 0.6% increase from 2023. Therefore, 96% of citizens can go online, making it one of the world’s highest internet penetration rates. They also spend, on average 6h 49min of their day on the internet.
Singapore is the second country in Southeast Asia with a high rate of internet penetration. The high rate is because parents give their children internet-enabled devices as early as eight years. The world average is ten years; for that reason, Singaporeans are amongst the youngest population to go online across the world.
The easy access to the internet allows them to engage in content sharing, online shopping, and access gaming sites, and social media platforms at a younger age.
Most Singaporeans use their smartphones to social network or search for information. From January to June 2023, the number of scammers, impersonators, and cyber-attacks increased by 69.4% compared to the same period in 2022.
Because of that, The Personal Data Protection Commission (PDPC) of Singapore has instituted stringent measures to protect its citizens against cyber-attacks.
Mobile Connections in Singapore
The number of mobile connections in Singapore stood at 9.78 million for the period between January 2023 and January 2024. The figure is a 4.9% increase from what was recorded for the previous period. Mobile connection in Singapore is approximately 1.6 times more than the country’s population.
Mobile phones have 59.28% web traffic since approximately 98.6% of mobile users are connected through 3G-5G.
Singapore has unparalleled mobile broadband upload and download speeds across the world, thus making it the first-best country in terms of mobile connectivity. The first country in the 2023 Global Connectivity Index is Singapore, with a score of 93.7, followed by Switzerland at 93.2. For that reason, the population enjoys an exceptionally high consumer mobile video experience.
Although the country leads in network responsiveness, it’s still lagging behind its East Asian peers like South Korea, Japan, and Taiwan when it comes to 4G availability scores. However, the score is above 90%, and is likely to join the world’s elite countries very soon.
Watching video has become Singapore’s favorite way to pass the time with 83.9% watching linear and broadcast TV and 70.4% watching streaming and on-demand TV. There are several video streaming apps that the population uses for their entertainment.
YouTube is the most downloaded streaming app followed by Netflix, Toggle.sg, Viu, and Youku. Singaporeans also use their mobile phones to stream videos and music from YouTube or download videos from Facebook and Instagram. Digital music sales in 2025 are estimated to reach USD $112.30 million, with an estimated annual growth rate of 7.72% each year.
72.5% of internet users use their mobile to play video games and pay for video games. 34.9% of internet users aged 16 to 64 use a mobile payment service (eg. Apple Pay, Samsung Pay) each month.