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10+ Interesting Social Media Statistics (2020)

Singapore is ranked among countries with advanced technology both in the Southeast Asia region and globally. Indeed, Singaporeans spend most...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...

The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

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7 SEO Ranking Factors Every Manager Needs to Know

Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an...

6 Reasons Why Businesses in Singapore Need a Web Maintenance Plan

It took a while but you have managed to get yourself a beautiful new website for your company. Congratulations! So,...

White vs Grey vs Black Hat SEO: A Manager’s Guide

'White vs Grey vs Black Hat SEO'. You probably heard these terms while you were interviewing your SEO companies. Most...

Managing Modern SEO Campaigns in Singapore

So you have done your research, pitched the campaign to your management, picked a competent SEO agency and are now...

Introduction to Modern SEO (Updated 2018): Manager’s Guide

Search engine optimisation is one of the fastest changing fields in digital marketing. That's saying a lot when you consider...

7 Reasons Why Your Beautiful Website Can’t Convert PPC Traffic

Sometimes, business owners fall into the trap thinking that that brand new website they just developed is the answer to...

SEO for eCommerce: Optimising Content

Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how...

10+ Basic SEO Tips for eCommerce Websites

eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are...

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, 'Link Anchor Text: A Marketer's Guide', we looked into why the distribution of your website's link...

Link Anchor Text: A Marketer’s Guide

Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that...

Marketer’s Guide to Global SEO

Global SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed...

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords...