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Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...
The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
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The Life of an SEO is Full of Experiments
One of the things I love about search engine optimisation is that it keeps changing. No one knows for certain...
How Bloggers Can Keep Their Advertorials Google-Compliant
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes...
Google's Penguin 2.0 has Arrived! Spam Report Form also Released
It's official! Google has just released their latest update of the Penguin algorithm - Penguin 2.0 (official). We've been sitting on...
Online Advertising with Google Display Network – A Primer
Originally known as the content network, Google's Display Network (GDN) is a large group of publisher websites that helps advertisers...
What is PageRank and Why You Shouldn't Care So Much
It’s hard to talk about search engine optimisation without the issue of PageRank coming up. Some specialists consider it to...
The Problem with ‘SEO Packages’
If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...
SEO Pricing & Quotations
Quite often, we get inquiries that end with 'What are your SEO prices?' or 'Can you please send us a...
Is the Meta Keywords Tag a Waste of Time?
Meta tags provide high level data about what web page is about. Essentially, they are data about data and are...
The Skinny on Google Analytics Cookies
Google Analytics uses cookies to track visitor activity on your website. Find out what they're all about and how they...
Difference Between Google Panda and Penguin Updates
If you've ever dealt with SEO specialists, then you have definitely heard the terms Panda and Penguin bandied about. These...