seo

types of link anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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10+ Verifiable SEO Statistics Every Marketer Must Know in 2017

If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017 …

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What are Facebook Instant Articles

What are Facebook Instant Articles & How to Get Started (WordPress)

What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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