seo

updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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white grey black hat seo

White vs Grey vs Black Hat SEO: A Manager’s Guide

‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …

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manager guide to seo

Introduction to Modern SEO (Updated 2018): Manager’s Guide

Search engine optimisation is one of the fastest changing fields in digital marketing. That’s saying a lot when you consider how fast digital marketing as an industry moves. The challenge with SEO is that not only does it change very quickly, but the impact of each change can be quite drastic. One policy or algorithmic change …

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SEO for eCommerce: Optimising Content

Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how you can optimise content for eCommerce websites in order to improve their search rankings. Content for eCommerce Sites Create Unique Product Descriptions If your eCommerce site consists of only 100-word product descriptions, be prepared to …

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seo tips ecommerce

10+ Basic SEO Tips for eCommerce Websites

eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are competing aggressively with each other to become the top eCommerce platform in the region. Large marketplaces aside, there are also many smaller eCommerce players who are trying to get a piece of the action. It’s …

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types of link anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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