seo

updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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manager guide to seo

Introduction to Modern SEO (Updated 2018): Manager’s Guide

Search engine optimisation is one of the fastest changing fields in digital marketing. That’s saying a lot when you consider how fast digital marketing as an industry moves. The challenge with SEO is that not only does it change very quickly, but the impact of each change can be quite drastic. One policy or algorithmic change …

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types of link anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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