Global SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed global SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or […]
Marketer’s Guide to Global SEO Read More »
If there’s one constant when it comes to the art of search engine optimisation (SEO), it’s that everything changes every so often. That makes it a bit hard for most people to keep up. We have collected some verifiable and updated SEO statistics that every marketer should know to better understand SEO in 2017. 2017
10+ Verifiable SEO Statistics Every Marketer Must Know in 2017 Read More »
If you have been doing SEO for a while, you should be aware of the dangers of Google’s laundry list of penalties. Being hit by a Google penalty can range from mildly annoying to business destroying. We go into some of the most common Google penalties we have come across. 1) Google Penguin Penalty We’ll
6 Google Penalties Your SEO Should Have Warned You About Read More »
As most people who have dabbled in search engine optimisation (SEO) know, Google’s ranking algorithm is a complex piece of work. There are hundreds of factors that come into play when determining which web page to rank for a given search query. And of course, Google changes them constantly. Some of these changes are small
What is Rankbrain & How Will It Affect SEO? Read More »
What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for
What are Facebook Instant Articles & How to Get Started (WordPress) Read More »
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply
What are Buyer Personas? Definition, History & Benefits Read More »
Over the last few months, a number of our clients have been asking us ‘What is AMP?’ The Accelerated Mobile Pages (AMP) Project is an open source project that attempts to make mobile pages load more quickly by boiling a web page down to its most essential elements. It uses a form of stripped down
What are Accelerated Mobile Pages (AMP) and Why Should You Care? Read More »
Things have been going well for you so far. The economy’s picking up, your marketing efforts are starting to bear fruit (in part, of course, to the excellent digital marketing efforts you have been doing) and you’re completing the final piece of the puzzle – your website redesign. You have been pushing for it for
How to Stop a Website Redesign from Killing Your SEO Read More »
Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the
Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase Read More »
There are two clear options when it comes to search engine marketing. You can engage in search engine optimisation (SEO) and/or pay-per-click (PPC) campaigns. Most of the time, the question is asked in such a way that you have to choose between one and the other. But should that be the case? SEO and PPC
SEO & PPC: Mortal Enemies or Friends with Benefits? Read More »