content marketing

What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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Content Curation

Why Do You Need to Curate Content?

When putting together your content marketing mix, one of the main pillars of support should always come in the form of content curation. Content curation is by definition the process of finding, modifying and repurposing available content – in any form – and subsequently presenting them in a form that benefits your target audience. In …

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