marketing management Archives - CloudRock® Digital Marketing Agency

What are Buyer Personas? Definition, History & Benefits

content marketing, inbound marketing, marketing management, online advertising, seo, social media, web design / By Fairuze Shahari

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

What are Buyer Personas? Definition, History & Benefits Read More »

How to Use SMART Goal-Setting Criteria

marketing management, strategy / By Fairuze Shahari

Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions …

How to Use SMART Goal-Setting Criteria Read More »

OKRs: How to Set Goals Like Google

general, marketing management, strategy / By Fairuze Shahari

As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses …

OKRs: How to Set Goals Like Google Read More »

marketing management

How to Use SMART Goal-Setting Criteria

OKRs: How to Set Goals Like Google

CHOOSE A COUNTRY

WORK WITH US

DISCOVER OUR BRAND

GET IN TOUCH