If you’ve read our article on buyer personas previously, you would know that the modern customer has changed remarkably. They have an unprecedented amount of information literally at their fingertips. They do not want to be pitched, sold to, manipulated or closed. The majority of your sales team probably can’t even do that even if …
Exploring the Differences between the Sales Funnel & Buyer's Journey Read More »
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …
What are Buyer Personas? Definition, History & Benefits Read More »
Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions …
As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses …