Fairuze Shahari

Fairuze Shahari is a principal consultant at CloudRock. When he's not furiously downing G&T's, Fairuze Shahari writes for CloudRock, an inbound marketing agency.

updates google quality guidelines

Understanding the Main Updates to Google’s Quality Guidelines (2018)

We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to …

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facebook kpi reports

Breaking Down Our Facebook Metrics Reports

As a digital marketing company that focuses on search and social media management in Singapore, we spend a fair amount of time preparing and analysing reports and Facebook metrics for our clients. We have standard social media reports that are suitable for most clients but we are also able to customise our reports to each …

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white grey black hat seo

White vs Grey vs Black Hat SEO: A Manager’s Guide

‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But …

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manager guide to seo

Introduction to Modern SEO (Updated 2018): Manager’s Guide

Search engine optimisation is one of the fastest changing fields in digital marketing. That’s saying a lot when you consider how fast digital marketing as an industry moves. The challenge with SEO is that not only does it change very quickly, but the impact of each change can be quite drastic. One policy or algorithmic change …

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types of link anchors

10+ Types of Link Anchor Text You Need to Improve Your SEO

In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind …

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Marketer’s Guide to Global SEO

Global SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed global SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or …

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PPC Mistakes

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords and writing text ads are easy. Getting a return on your ad spend? Now, that can prove quite elusive. We’ve seen many companies create these PPC mistakes: 1) Not Understanding Your Personas Your buyer personas …

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10+ Interesting Social Media Statistics (2018)

Singapore is one of the most connected countries in the world with a vibrant local social media scene. This article explores Singapore’s social media statistics across Facebook and Instagram (updated 2018). Few would be surprised that Singapore has a high Internet penetration rate of 82%. Social media has also taken hold of the population, with …

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