SEARCH ENGINE OPTIMISATION SERVICES
Reach Those Already Searching For Your Brand
With Search Engine Marketing
Every month, there are scores of people already searching for your products and services with major search engines such as Google, Bing and Yahoo. They need to solve their problems - they need to solve them now! If they can't find your website, they will simply take their business to your competitors. That buying intent is one of the key reasons tactics such as Search Engine Optimisation (SEO) is so effective.
As a respected SEO company, CloudRock helps companies like yours to increase their organic visibility online. Search engine traffic has one of the highest conversion rates - people are actively searching for a solution. We help ensure that they are able to find yours online.
- Increase Relevant Traffic to Your Website
- Get More Leads and Revenue
- Attract, Convert & Retain Customers
Use the form on the right to enquire about our SEO services.
Get your business the brand exposure it deserves by dominating the search engine rankings in Google
Increase Leads & Revenue
Grow your company as we help you bring in customers who want to buy the products and services you offer
Expand Customer Base
CloudRock's range of digital marketing services will help drive targeted prospects to your prospects
WHAT MAKES CLOUDROCK'S SEO SERVICES DIFFERENT?
Learn Why We're Different
Our core team has run national and regional marketing departments with millions in budget. We understand that SEO is just one part of your larger marketing goals so we always take a strategic perspective.
When you work with us, you don’t get squeezed into a one-size-fits-all SEO package. You get an optimization program that was crafted specifically to suit your business goals and competitive environment.
User & Persona-Focused
Keyword rankings are just one part of the equation. We look beyond that and try to understand your sales funnel, your potential customers and how they behave online by creating personas.
Results-Oriented, Not Quota Driven
We’re not a sausage factory so our main concern is not losing a sale, but not being able to deliver results for you. We would, happily walk away from a deal rather than overpromise and leave you hanging.
Proven SEO Results
We’ve taken over SEO campaigns from other companies and achieved extraordinary results when they couldn’t. Our white hat approach ensures that none of our clients have ever been penalised by Google.
Education to Build Partnership
We don’t lock you in with unreasonable contracts – we lock you in by educating you and making you better at SEO. This is because we believe that the more you know about digital marketing, the better we look.
Which Has Led to SEO Results Like These...
BENEFITS OF SEARCH ENGINE OPTIMISATION
Learn Why Every Business Should Invest in SEO
Highly Qualified Traffic
Traffic is good. But you want traffic that converts to leads and customers. With intensive keyword research and conversion tracking, CloudRock will help you increase your online revenue by getting you highlyqualified, targeted traffic and helping you convert them to leads on your website.
Client-Agency Comms = Key
We believe that effective Client-Agency communication is a key to a successful campaign. Each business is unique, with its own differentiation and positioning strategies and business goals. So our search engine optimization projects are designed around the specific needs of your business and your customers. We can and will be prepared to spend lots of time communicating with you because of the system and processes we have in place.
01: Analysis & Roadmap
As a local company, you need to ensure that every business activity you undertake brings you closer to achieving your business goals. Starting a SEO campaign is no different. The first stage is one of the most important stages of our SEO process. Here, our consultants will conduct an in-depth analysis of your website to determine what needs to be done to improve your organic traffic from Google and other major search engines.
We go beyond just examining your business from an SEO perspective, but attempt to understand your overarching business and brand goals as well. It is a cyclical process of understanding your brand with regard to business goals, target audience, industry specifications and past performance. It’s cyclical in that insights from one step often refine insights from another step in the process.
Specifically, this will involve several activities such as:
Personas are archetypes of the various types of people who visit your website. Creating personas allows us to better understand your audience needs and intent. This helps shape the perspective from we will perform the rest of the research.
Full Website Audit
Our website audit is a comprehensive examination of the various factors on your website that will affect any search engine optimization efforts. We manually review each factor on your website and assign a score. This is collected and you will be assigned a total SEO score for your entire website. The Website Audit helps us identify which areas we should focus on to provide the best results, fast on a client-to-client basis.
Keyword research is one of the most important aspects of SEO. It doesn’t matter how well you’re ranking if you’re targeting the wrong keywords. Our keyword research helps ensure that we optimize for the most relevant keywords for you.
Based on the analysis we have conducted, we will develop an action plan for the next several months. is the culmination of the research phase and outlines:
- The high level steps that need to be taken to improve the SEO for your website
- When they might be completed
- Who is responsible for it
02: Initial Optimization
SEO Content Marketing Planning
As they say, content is king. In order to drive traffic to your website and convert them to sales, you need good content. Based on the information we gathered in the earlier stages, our team will plan the types of content that will help move the needle. Depending on our SEO contract, we may also create the content for you. This content may be in a variety of formats (articles, blog posts, presentations, brochures etc).
Our SEO team comprises of published writers and copywriters so you can be confident of getting relevant, persuasive and search-optimized content. We also look at marketing collateral that your company already has and determine what we can repurpose for online use. Ensuring that the content you have on your website is of high quality is important, especially after Google's Panda and Penguin updates.
On-Page Optimization / Technical
On-Page optimization refers to the technical, on-page factors of your website that determine your ranking. For example, ensuring your content is targeted to your keyword and your site is structured properly. This means we ensure that your website is optimized not only for search engine crawlers, but also for your human visitors.
Standard Search Engine Optimisation (SEO) Implementation
- Meta Tags
- Info Architecture
- Directory Submissions
- Heading Tags
- Speed Optimization
- Title Tags
- Image Optimisation
- Internal Linking
Off-Page Optimization / Link Building
Getting inbound links is crucial to improving your ranking. Links are like votes to your website. They help search engines determine how important a particular page is with regards to a particular query. We help you obtain links from a variety of sources and according to Google’s guidelines. A social SEO strategy might also be implemented if your company is geared for social marketing.
03: Progressive Optimization
Once we complete the initial campaign, you will begin to see a positive result in your rankings and organic traffic. Some of your keywords will be ranking on the first page of Google, others will rank on the second page and so on
Our progressive optimization phase involves coming up with and executing on a monthly plan to help further increase your organic traffic by pushing those keywords on other pages to the first page.
Attract More Customers Today
With CloudRock's SEO Services
So, you've read through our copy and you're interested. You want more customers!
The big question on your mind now is probably this - How much mileage can my business get with CloudRock's SEO services and how we get started?
Contact us today for a free SEO consultation and we'll get you started on getting more customers!
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