We know you guys are probably busy and don’t have the time to scour the Internet for the latest online marketing news. So, we’ve decided to do a roundup post each month to make it a bit easier on you.
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Our Favourite Articles Over the Past Month
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4 Awful Marketing Lessons We Learned from SEO
SEO is a great way to promote your business. It has a very attractive ROI and can get you lasting results However, it has taught us some pretty awful marketing lessons. Pratik Dholakiya tells us what they were. [Link]
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The Top 10 Reasons Why You Should Use an Editorial Calendar
Coming up with great content on a regular basis is no easy feat. An editorial calendar helps you stay on track. Gloria Rand tells us why we all need an editorial calendar. [Link]
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10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014
Wondering what’s around the corner for the SEO industry? Jayson DeMers gives his opinions in this insightful post. [Link]
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The Clients I Can’t Afford To Take
We’ve always believed that a great fit is essential to getting great SEO results. And sometimes, you just happen to meet clients that you have to reject. Bill Sebald tells us about the type of clients that he won’t work with. [Links]
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Google’s Matt Cutts On Disavow Tool Mistakes
The Disavow Tool allows webmasters to tell Google which links they don’t want to count as votes for their websites. For example, links from spammy websites. Matt Cutts releases a video on how to avoid common mistakes when using this tool. [Link]
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Best Practices for Measuring SEO Success
Rankings are not the be-all-end-all for SEO success. SEO is really much more than that and it won’t take long until the local businesses begin to understand that. Marc Putell provides us with some best practices in SEO measurement. [Link]
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Local Link Building: An Easy Win
Local link building is a quick way for you to gain links which is usually ignored. In another article by Jon Ball, he teaches you how to get those links. [Link]
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Small Businesses Can Still Have Big SEO Success
Wondering how your small business can achieve success in the SERPs? Nick Stamoulis tells you how you can go head-to-head with the big boys. [Link]
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It’s Frickin Hard to Build Links if Your Site Sucks
Okay, I admit I added this into the list because I simply love the headline. But it does drive home a very important point – the quality of your content matters for SEO. Jon Ball elaborates. [Link]
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How to Completely Ruin (or Save) Your Website with Redirects
Cyrus Shephard tells us how to use redirects properly so you don’t accidentally tank your website. Particularly important if you’re moving to a new domain. [Link]