online advertising

convert ppc traffic

7 Reasons Why Your Beautiful Website Can’t Convert PPC Traffic

Sometimes, business owners fall into the trap thinking that that brand new website they just developed is the answer to all their problems. They can just start a lead generation campaign, point the traffic to the home page and wait for the leads to come in. Sometimes the traffic converts, sometimes they don’t. Here are …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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What is Quality Score? A Quick Introduction for Marketers

If you have ever done any search engine marketing or pay-per-click advertising, then you will undoubtedly be familiar with the term Quality Score. Your Quality Score is one of the factors that make up your Ad Rank (the other two being the maximum amount you’re willing to pay for a click and your competitors’ bids). …

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