online advertising

convert ppc traffic

7 Reasons Why Your Beautiful Website Can’t Convert PPC Traffic

Sometimes, business owners fall into the trap thinking that that brand new website they just developed is the answer to all their problems. They can just start a lead generation campaign, point the traffic to the home page and wait for the leads to come in. Sometimes the traffic converts, sometimes they don’t. Here are …

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PPC Mistakes

8 Common PPC Mistakes B2Bs Make

Running Google AdWords (sorry, Google Ads now) campaigns can be highly profitable. Setting up a Google Ad account, choosing keywords and writing text ads are easy. Getting a return on your ad spend? Now, that can prove quite elusive. We’ve seen many companies create these PPC mistakes: 1) Not Understanding Your Personas Your buyer personas …

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How to Run Successful B2B AdWords Campaigns

We have heard many B2B business owners state loudly that Adwords only work for B2C companies. They’ve tried it, and it didn’t work for them. The stories of waste can be quite overwhelming. But is it true that AdWords doesn’t work for B2B companies? Not at all. We have worked with many B2B companies for …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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What is Quality Score? A Quick Introduction for Marketers

If you have ever done any search engine marketing or pay-per-click advertising, then you will undoubtedly be familiar with the term Quality Score. Your Quality Score is one of the factors that make up your Ad Rank (the other two being the maximum amount you’re willing to pay for a click and your competitors’ bids). …

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SEO & PPC: Mortal Enemies or Friends with Benefits?

There are two clear options when it comes to search engine marketing. You can engage in search engine optimisation (SEO) and/or pay-per-click (PPC) campaigns. Most of the time, the question is asked in such a way that you have to choose between one and the other. But should that be the case? SEO and PPC …

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