social media

Social competitive analysis Facebook

Social Competitive Analysis for Facebook

A social media competitive analysis allows you to methodically review your competitors’ Facebook strategy and performance. Aside from an internal social media audit, we believe that a competitive analysis is an important part of developing your own social media strategy because it prevents you from making the same mistakes they are and provides you with …

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What are Facebook Instant Articles

What are Facebook Instant Articles & How to Get Started (WordPress)

What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for …

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What are buyer personas?

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply …

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Determine Social Media KPIs

How to Define KPIs for Your Social Media Reports

While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move …

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Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase

Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the …

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