When putting together your content marketing mix, one of the main pillars of support should always come in the form of content curation. Content curation is by definition the process of finding, modifying and repurposing available content – in any form – and subsequently presenting them in a form that benefits your target audience. In […]
Why Do You Need to Curate Content? Read More »
Over the last few years, there has been a lot of chatter of SEO slowly going the way of the dinosaur in the face of the meteoric adoption of social media. We’re not going to go into that particular debate today. But what we can tell you is during the recent Twitter Analyst Day, the
Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase Read More »
There are two clear options when it comes to search engine marketing. You can engage in search engine optimisation (SEO) and/or pay-per-click (PPC) campaigns. Most of the time, the question is asked in such a way that you have to choose between one and the other. But should that be the case? SEO and PPC
SEO & PPC: Mortal Enemies or Friends with Benefits? Read More »
Google recently released the latest iteration of its Panda update, called Panda 4.0, late May 2014. It will impact around 7.5% of all English search queries. As an SEO company, we are always asked to explain what it is and the impact such Google updates have on search engine optimisation and digital marketing in general.
Google Panda 4.0: Everything the Non-SEO Needs to Know Read More »
The writing has been on the wall for at least the last few months and finally Matt Cutts has come out and said it – guest blogging for SEO is dead. If you have been following Matt Cutts, you know that the Head of Google’s WebSpam team usually picks his words very carefully, and qualifies
Is Guest Blogging for SEO Dead? Read More »
As early as 2001, Tim Berners-Lee, the ‘inventor’ of the Internet, predicted the coming of the semantic web. With Google’s Hummingbird update and its increasing focus on entity search, it seems like we’re not too far away from that coming true. This article will introduce to the concept of entity search (for the purposes of
Introducing Entity Search Read More »
As you very well know, duplicate content is unacceptable online, especially after the Panda Update. So Here Comes Article Spinning… Rather than writing unique and relevant articles week in and week out, some SEOs resort to what is known as ‘article spinning‘. Article spinning refers to the practice of putting articles through a software (called
Article Spinning as Demonstrated by Joey Tribbiani Read More »
Web hosting seems like such an easy decision, but sometimes it can have serious affects on your SEO. In fact, when it comes to web hosting SEO, I would consider it more of a hygiene factor – you won’t get a rankings boost if you pick a great one, but choosing the wrong web hosting
How Does Web Hosting Affect Your SEO? Read More »
One of the things I love about search engine optimisation is that it keeps changing. No one knows for certain Google’s algorithm, so the SEO community constantly conducts experiments. These SEO experiments are then published, shared, commented on and recreated to help us gain even more clarity.
The Life of an SEO is Full of Experiments Read More »
Storm Crypt Most of the time, website owners and bloggers don’t keep up with the latest guidelines that Google dishes out (and there have been many). No surprise there – does anyone except SEO consultants? That’s fine most of the time because bloggers are usually too busy coming up with great content. But lately, with
How Bloggers Can Keep Their Advertorials Google-Compliant Read More »