John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which half.” While that may have been acceptable prior to the Information Age, the advent of digital marketing makes wasting half of your advertising budget unacceptable. Modern marketers have made great strides towards data informed decision making, […]
An Introduction to Attribution Models Read More »
What are Facebook Instant Articles Since we have published the post about Google’s AMP Project previously, we thought it only fair that we also answer the question of ‘What are Facebook Instant Articles?‘. Similar to Google AMP, Facebook Instant Articles is a distribution platform that serve fast-loading versions of pages that have been optimised for
What are Facebook Instant Articles & How to Get Started (WordPress) Read More »
We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally savvy, socially connected, highly mobile, empowered, knowledgeable with nearly unlimited access to information and people in real time, If you’re trying to connect and convince these modern buyers, marketing at the demographics level is simply
What are Buyer Personas? Definition, History & Benefits Read More »
Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions
How to Use SMART Goal-Setting Criteria Read More »
Over the last few months, a number of our clients have been asking us ‘What is AMP?’ The Accelerated Mobile Pages (AMP) Project is an open source project that attempts to make mobile pages load more quickly by boiling a web page down to its most essential elements. It uses a form of stripped down
What are Accelerated Mobile Pages (AMP) and Why Should You Care? Read More »
Things have been going well for you so far. The economy’s picking up, your marketing efforts are starting to bear fruit (in part, of course, to the excellent digital marketing efforts you have been doing) and you’re completing the final piece of the puzzle – your website redesign. You have been pushing for it for
How to Stop a Website Redesign from Killing Your SEO Read More »
As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction and a common purpose for your team. There are indeed many different frameworks you can use. We’re going to look at one of those today. We’re placing a microscope on Google and how it uses
OKRs: How to Set Goals Like Google Read More »
While determining a return-on-investment (ROI) on social media efforts still remains a very tricky subject for most companies (with some companies such as Buffer deciding to not measure ROI at all), it is a poor marketer who does anything without any sort of measurement. Your social media report need to contain actionable insights that move
How to Define KPIs for Your Social Media Reports Read More »
Get ready for some quickfire digital marketing news as we go into our first edition of 30-in-15: 30 days of digital marketing in under 15 minutes. Search Marketing Google releases its answer to Facebook’s Instant Articles – Google AMP. AMP stands for Accelerated Mobile Pages and is an open source project that will allow pages to load
30-in-15: March 2016 Edition Read More »
If you have ever done any search engine marketing or pay-per-click advertising, then you will undoubtedly be familiar with the term Quality Score. Your Quality Score is one of the factors that make up your Ad Rank (the other two being the maximum amount you’re willing to pay for a click and your competitors’ bids).
What is Quality Score? A Quick Introduction for Marketers Read More »