INTRODUCING SEARCH ENGINE OPTIMISATION
CloudRock's professional SEO Services help businesses get found online through the major search engines such as Google, Yahoo! or Bing. A web presence today is more than just having a website - your customers must be able to find you online. You need to increase the number of qualified visitors that your site gets. As you continue reading, you will realize how CloudRock's SEO Services will help your business.
Search Engine Optimization (otherwise known as SEO) is the process of affecting the visibility of a website or a web page in a search engine's natural or organic search results. As one of the top SEO companies, CloudRock aims to get you in the Top 10 rankings or the first page of SERPs (Search Engine Results Page). In a nutshell, we do this by increasing your website's relevance and importance with regards to your chosen keywords.
With the help of local SEO providers, local businesses are now able to reap the benefits of increased online visibility. Your customers will look for and find you online when they need you. Results? You get warmer and more qualified leads.
KEY BENEFITS OF SEARCH ENGINE OPTIMISATION
FOR LESS THAN THE MONTHLY SALARY OF A COMPETENT SALESPERSON, SEO CAN HELP YOU:
INCREASE BRAND EXPOSURE
Get your business the brand exposure it deserves by dominating the search engine rankings in Google
INCREASE LEADS & REVENUE
Grow your company as we help you bring in customers who want to buy the products and services you offer
LONG TERM ROI
SEO provides one of the best return-on-investment of any marketing activity (digital or traditional tactics)
WHAT MAKES CLOUDROCK'S SEO SERVICES DIFFERENT?
Learn Why We're Different
Our core team has run national and regional marketing departments with millions in budget. We understand that SEO is just one part of your larger marketing goals so we always take a strategic perspective.
CUSTOMISED SEO QUOTES
When you work with us, you don’t get squeezed into a one-size-fits-all SEO package. You get an optimisation programme that was crafted specifically to suit your business goals and competitive environment.
Keyword rankings are just one part of the equation. We look beyond that and try to understand your sales funnel, your potential customers and how they behave online by creating personas.
RESULTS-ORIENTED, NOT QUOTA-DRIVEN
We’re not a sausage factory so our main concern is not losing a sale, but not being able to deliver results for you. We would, happily walk away from a deal rather than overpromise and leave you hanging.
PROVEN TRACK RECORD OF SEO RESULTS
We’ve taken over SEO campaigns from other companies and achieved extraordinary results when they couldn’t. Our white hat approach ensures that none of our clients have ever been penalised by Google.
Which Has Led to SEO Results Like These...
PHASE 01: ANALYSIS & ROADMAP (SEO)
As a local company, you need to ensure that every business activity you undertake brings you closer to achieving your business goals. Starting a SEO campaign is no different. The first stage is one of the most important stages of our SEO process.
Here, our consultants will conduct an in-depth analysis of your website to determine what needs to be done to improve your organic traffic from Google and other major search engines.
We go beyond just examining your business from an SEO perspective, but attempt to understand your overarching business and brand goals as well.
Specifically, this will involve several activities such those on the right.
Full Website Audit
Our website audit is a comprehensive examination of the various factors on your website that will affect any search engine optimization efforts. We manually review each factor on your website and assign a score. This is collected and you will be assigned a total SEO score for your entire website. The Website Audit helps us identify which areas we should focus on to provide the best results, fast on a client-to-client basis.
Keyword research is one of the most important aspects of SEO. It doesn’t matter how well you’re ranking if you’re targeting the wrong keywords. Our keyword research helps ensure that we optimize for the most relevant keywords for you.
Based on the analysis we have conducted, we will develop an action plan for the next several months. This is the culmination of the research phase and outlines the high level steps that need to be taken to improve the SEO for your website.
PHASE 02: INITIAL OPTIMISATION
SEO CONTENT CREATION PLANNING
As they say, content is king. In order to drive traffic to your website and convert them to sales, you need good content. Based on the information we gathered in the earlier stages, our team will plan the types of content that will help move the needle. Depending on our SEO contract, we may also create the content for you. This content may be in a variety of formats (articles, blog posts, presentations, brochures etc).
Our SEO team comprises of published writers and copywriters so you can be confident of getting relevant, persuasive and search-optimized content. We also look at marketing collateral that your company already has and determine what we can repurpose for online use. Ensuring that the content you have on your website is of high quality is important, especially after Google's Panda and Penguin updates.
OFF-PAGE OPTIMIZATION / LINK BUILDING
Getting inbound links is crucial to improving your ranking. Links are like votes to your website. They help search engines determine how important a particular page is with regards to a particular query. We help you obtain links from a variety of sources and according to Google’s guidelines. A social SEO strategy might also be implemented if your company is geared for social marketing.
ON-PAGE OPTIMIZATION / TECHNICAL SEO
On-Page optimization refers to the technical, on-page factors of your website that determine your ranking. For example, ensuring your content is targeted to your keyword and your site is structured properly. This means we ensure that your website is optimized not only for search engine crawlers, but also for your human visitors.
STANDARD SEARCH ENGINE OPTIMISATION IMPLEMENTATION
- Meta Tags
- Info Architecture
- Directory Submissions
- Heading Tags
- Speed Optimization
- Title Tags
- Image Optimisation
- Internal Linking
PHASE 03: PROGRESSIVE OPTIMIZATION
PROGRESSIVE OPTIMIZATION & SEO MAINTENANCE
Once we complete the initial campaign, you will begin to see a positive result in your rankings and organic traffic. Some of your keywords will be ranking on the first page of Google, others will rank on the second page and so on
Our progressive optimization phase involves coming up with and executing on a monthly plan to help further increase your organic traffic by pushing those keywords on other pages to the first page quickly.
From early on, we decided that the Internet was an important marketing channel for us and we needed a reliable partner to help us. Initially, we worked with another digital marketing company for several years with limited results. After evaluating more companies, we decided to work with CloudRock. Within a short time, our SEO rankings soared! The results we received were much better than any other agencies we worked with.
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ATTRACT MORE CUSTOMERS TODAY
WITH CLOUDROCK'S SEO SERVICES
So, you've read through our copy and you're interested. You want more customers!
The big question on your mind now is probably this - How much mileage can my business get with CloudRock's SEO services and how we get started?
Contact us today for a free SEO consultation and we'll get you started on getting more customers!