strategy

Featured Smart Goal Setting

How to Use SMART Goal-Setting Criteria

Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions …

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Buyer Funnel Featured

Exploring the Differences between the Sales Funnel & Buyer’s Journey

If you’ve read our article on buyer personas previously, you would know that the modern customer has changed remarkably. They have an unprecedented amount of information literally at their fingertips. They do not want to be pitched, sold to, manipulated or closed. The majority of your sales team probably can’t even do that even if …

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