INBOUND MARKETING SERVICES
Provide the Right Information, At the Right Time
To the Right Person With Inbound Marketing
Gone are the good old days when you could just spend tens of thousands of dollars on billboards and television ads to send a steady stream of prospects to your business. If you've been paying attention, you would have noticed that your customers are getting less and less tolerant of mass marketing efforts that don't seem to 'get them'.
Enter Inbound Marketing.
Instead of being dependant on cold calls, stale email lists and blowing your entire marketing budget on advertising to drive demand, you create quality content that helps educate and persuade your target customers. This increases your thought leadership and keeps them interested until they are ready to buy.
To find out more about our inbound marketing services, simply fill in the form on the right and a member of our team will get back to you shortly.
WHY INBOUND MARKETING?
Inbound Marketing allows you to work smarter with your resources than traditional outbound (or interruption) marketing. Inbound marketing is effective because it aligns the content you publish with your prospect's interests. This highly relevant content naturally pulls traffic towards you which you can convert and close over time.
Regardless of the size of your company in Malaysia, inbound marketing is 10x more effective for increasing:
- Website Traffic
- Lead Generation
- Sales & Revenue
- Customer Loyalty
Why? Learn more below:
OUTBOUND MARKETING HAS BECOME LESS EFFECTIVE.
It has been reported that an average person is exposed to over 5,000 advertising messages in a day. This over-stimulation has led to 'advertising blindness', where people have learned how to tune out ads not relevant to them. It's not surprising then that most forms of interruption marketing such as print and television ads are no longer effective in reaching and persuading customers.
CUSTOMERS HAVE ACCESS TO TONS OF INFORMATION.
These days, you can get almost any information you want with the click of a button. Years ago, your prospects had to depend on salespeople to give them important purchasing information but now it's all available online. By the time your prospects make contact with a salesperson, they would have already done their research and formed an opinion.
YOU'RE INVESTING IN EVERGREEN ASSETS.
As one of our colleagues likes to say, your $20,000 print ad today will be lining up garbage bins tomorrow. And no advertiser would buy just one ad. Not only is outbound marketing less effective, but it is also more expensive. With inbound marketing, you will be creating evergreen assets that will be accessible for years to come.
GAIN ATTENTION & BUILD THOUGHT LEADERSHIP.
Information is a commodity now. Attention is scarce and highly valuable. By creating content that is educational, entertaining and actionable, over time, you will become a trusted thought leader in your field. Prospects will flock to you to get you to solve their problems.
WHAT IS INBOUND MARKETING?
Most Malaysian businesses are no stranger to outbound marketing. Traditional outbound marketing tactics such as print ads, billboards, press releases and so on are based on interruption and tries to get in front of as many people as possible. In contrast, inbound marketing is about attracting as attracting and pulling in as many qualified potential customers as possible when they are already searching for a solution to their problems.
IT'S NOT ABOUT FORCING YOUR PRODUCTS ON PEOPLE.
Inbound marketing is about educating your potential customers and equipping them with the knowledge to make an informed product decision. It is about influencing people by creating helpful content and promoting it to the right people.
HERE'S HOW WE EXECUTE INBOUND MARKETING CAMPAIGNS.
Inbound marketing activities are executed through a mix of website optimisation, content creation, search engine optimisation, email marketing, lead nurturing and social media marketing in a way that ensures that your potential clients trust you and view you as an authority in your space.
CLOUDROCK INBOUND MARKETING METHODOLOGY
A FULL FUNNEL MARKETING APPROACH
Your brand is your company's most important asset. These days, a brand is not built in the boardroom but is instead shaped by the experiences of your employees, customers, prospects and others on the web. It is everything your publics think about your brand name offering - both factual and emotional.
CloudRock serves as your brand strategists and custodians. We ensure that every part of your inbound marketing strategy will grow your brand over time.
STRATEGYFIRST: We audit at your current situation, goals and resources and craft your high level inbound marketing strategy. This includes creating personas - archetypes of your ideal customers. Buyer personas outlines the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type.
BRAND MESSAGING / STORY: Your 'why' (the reason your brand exists) is more important than your 'what' (the products and services you sell). But most companies don't focus on the 'why' but just start peddling their wares. Every brand has a story, we ensure that your story and core messages are an essential part to your inbound marketing strategy.
CONTENT MARKETING: This is where inbound marketing starts. Running a company blog is the single best way to attract new traffic to your website. Your content must educate your prospects, connect with them and answers their questions.
SEARCH ENGINE OPTIMIZATION: Over 90% of online experiences begin with a search engine. This means that you have to ensure that you're appearing prominently when and where they search.
PERSUASIVE WEBSITE: Your website pages are typically where most of your branding or persuading occurs. You need to optimize your pages to appeal to your buyer personas to entice them to take action.
SOCIAL MEDIA MANAGEMENT: Creating remarkable content is the first step - now you have to get it in front of the right audience. Social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Build a presence where your best customers are spending their time.
Now that you have attracted people to your website, your next course of action is to convert those visitors into leads by gathering their contact information. This means that you will need their email address at a minimum. For digital marketers, your prospect's contact information is your most valuable currency. But they are not going to give this to you for nothing! You need to offer some form of value - such as a highly valuable eBook, whitepapers, or guide sheet - that they would be willing to exchange their contact information with.
PREMIUM CONTENT ASSETS: While blog posts are an essential part of inbound marketing, most of the time you need to create a content asset of particularly higher value in order to get visitors to part with the their contact details.
HIGHLY CONVERTING LANDING PAGES: A landing page is where a visitor lands on when they click on a call-to-action. This is where you need to convince prospects to give you their contact information so that your sales team can begin a conversation with them.
LEAD MANAGEMENT: Not all leads are created equal and you need to know how to separate the wheat from the chaff. Our team is qualified to help you score, nurture and qualify leads before handing them off to sales.
PAID MEDIA MANAGEMENT: If you have aggressive growth goals, then you'll need to combine inbound marketing strategies with highly targeted paid media. These include channels such as Google AdWords, Social Network Advertising, Retargeting and Video Advertising.
Now that you have attracted the right visitors and turned them into leads, you need to transform those leads into customers. Here's how you can effectively close your leads:
CUSTOMER RELATIONSHIP MANAGEMENT (CRM): Your Customer Relationship Management (CRM) system keeps track of the details of your contacts, companies, and on-going opportunities in your pipeline. It ensures that you have the right information available to you to help you better engage with your prospects. We advise you on the best ways to integrate an existing or new CRM process with inbound marketing strategies.
LEAD NURTURING: Sometimes, a visitor that has converted to a lead might not yet be ready to be a customer due to factors out of your control. What do you do then? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy. Nurtured leads tend to close more often and with a higher order value than those that were not. These emails should be tailored to their lifecycle stage and their interests.
Just because someone has already become your customer doesn't mean that you should ignore them. In inbound marketing, you need to continuously engage with, delight and upsell your current client base into advocates of your company and the products they love.
CUSTOMER FEEDBACK & SURVEYS: The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.
CONTENT PERSONALIZATION: As you learn more about your customer, you are better able to provide them with more relevant content tailored to their specific hopes and needs. Help them achieve their business goals, as well as introduce new products and features that might be of interest to them.
SOCIAL LISTENING: Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
HOW CLOUDROCK HELPS WITH YOUR INBOUND MARKETING
EFFECTIVE INBOUND MARKETING STARTS WITH A STRONG FOUNDATION, WHICH INCLUDES THE FOLLOWING:
STRATEGYFIRST: CREATE YOUR INBOUND MARKETING STRATEGY
Crafting the right inbound marketing strategy is one of the most important steps. We undertake an in-depth analysis of your current content assets, goals and resources to determine the best custom strategy for your company.
BUILD YOUR INBOUND MARKETING ESSENTIALS
We then develop your buyer personas, plan your content marketing calendar, build your lead generating website and implement the tools and processes you need in order to effectively execute your inbound marketing strategy.
EXECUTE INBOUND MARKETING TACTICS
Our accomplished strategy and creative teams will execute, manage and optimize your inbound strategy. This includes content creation, content promotion, project management and so on.
MEASURE, REPORT, LEARN, IMPROVE
What cannot be measured, cannot be managed. While your tools will help measure your efforts, we will show you why it matters. We'll analyze and interpret your analytics and determine the next strategic actions.
ATTRACT MORE CUSTOMERS TODAY
WITH CLOUDROCK'S INBOUND MARKETING (ASIA) SERVICES
So, you've read through our copy and you're interested. You want more customers!
The big question on your mind now is probably this - How much mileage can my business get with CloudRock's Inbound Marketing services and how we get started?
Contact us today for a free inbound marketing consultation and we'll get you started on getting more customers!