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  • Google Penguin 4.0 Now Real Time
    October 30, 2016
    seo
    Anyone who's engaged in search engine optimisation will be aware of Google's veritable zoo...
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  • How to Use SMART Goal-Setting Criteria
    September 16, 2016
    marketing management, strategy
    Previously, we've covered how Google sets its goals with OKRs. You can view OKRs...
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  • What are Facebook Instant Articles?
    What are Facebook Instant Articles & How to Get Started (WordPress)
    September 14, 2016
    seo, social media
    What are Facebook Instant ArticlesSince we have published the post about Google's AMP Project...
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  • What is AMP?
    What is Accelerated Mobile Pages (AMP) and Why Should You Care?
    September 12, 2016
    seo, web design
    Over the last few months, a number of our clients have been asking us...
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  • seo website redesign featured
    How to Stop a Website Redesign from Killing Your SEO
    August 15, 2016
    seo
    Things have been going well for you so far. The economy's picking up, your...
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  • OKRs: How to Set Goals Like Google
    August 11, 2016
    marketing management
    As a business leader, you know that setting goals is a key part of...
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  • Social Media Reports
    How to Define KPIs for Your Social Media Reports
    August 9, 2016
    social media
    While determining a return-on-investment (ROI) on social media efforts still remains a very tricky...
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  • Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
    July 17, 2016
    public relations
    This article exposes the common use of Ad Value Equivalency (AVE) as a proxy...
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  • 30-in-15: March 2016 Edition
    March 30, 2016
    general
    Get ready for some quickfire digital marketing news as we go into our first edition...
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  • Google Analytics vs Universal Analytics
    Universal Analytics vs Google Analytics: A Marketer's Guide
    February 9, 2015
    analytics
    As of April 2014, Google announced that the latest iteration of its ubiquitous Google...
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  • What is Quality Score? A Quick Introduction for Marketers
    December 22, 2014
    online advertising
    If you have ever done any search engine marketing or pay-per-click advertising, then you...
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  • 24 Facebook Statistics Every Marketer Should Know Going into 2015
    December 15, 2014
    social media
    Facebook has long been the go-to social network for marketers, and with good reason....
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  • Why Do You Need to Curate Content?
    December 8, 2014
    content marketing
    When putting together your content marketing mix, one of the main pillars of support...
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  • Think Social Media Killed SEO? Not Quite. Twitter Credits SEO for 10x Traffic Increase
    November 14, 2014
    seo, social media
    Over the last few years, there has been a lot of chatter of SEO...
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  • SEO & PPC: Mortal Enemies or Friends with Benefits?
    November 2, 2014
    online advertising, seo
    There are two clear options when it comes to search engine marketing. You can...
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