GOOGLE ADWORDS SERVICES
Pay-per-Click Services for Local Businesses
That Generate Real Business Returns
CloudRock offers professional Online Advertising Services across platforms such as Google AdWords (Search, Display, Video & Remarketing) and Social Networks for both small and medium businesses (SMBs) and large companies.
- Get Leads, Store Traffic or Revenue
- Quick Set Up & Campaign Launch
- Unlike Traditional Media, You Know How Effective Your Ad Spend Is
- Regular In-Depth Reporting
Use the form on the right to contact us today.
Immediate Search Visibility
You get instant gratification when you start on a PPC campaign. Organic SEO campaigns take months to develop, nurture and yield results but a PPC campaign gets you an audience within hours. You get results – and sales – much more quickly.
Targeted Potential Customers
Users actively searching for your keyword suggest that there is buying intent. You target not only potential users who demonstrate interest in your offering or product category, but you target them at the right moment.
Sell Anywhere in the World – Today
Pay-per-click’s targeting options are amazing and provide you with the targeted reach at a cost that is almost unmatchable by any other marketing channel. You can target only Petaling Jaya, the state of Johor tomorrow, and Singapore the day after.
Flexible Budget Options
You get to decide how much you want to spend. There is no minimum ad spend when it comes to either Google AdWords or Bing Ads, so you only need spend what you’re comfortable with.
Pay Per Action
Unlike other advertising options such as billboards or radio spots, you only need to pay when someone interacts with your ad. This is a much stronger measure of customer buying intent.
Free Branding Exposure
The great thing about only paying per action is that you get all the additional impressions for free. This makes PPC campaigns a useful complement to branding campaigns.
PPC MANAGEMENT. THE CLOUDROCK WAY
Learn more about how CloudRock approaches its online advertising campaigns.
PPC Research & Planning
We’re acutely aware that every business is different. We take the time to learn what makes your brand unique and how we can leverage that for PPC success.
PPC Keyword Analysis
Our keyword analysis is more than just asking you what keywords you want. Our process ensures that we’ll discover which keywords have the most potential at bringing you highly-targeted traffic.
Our PPC strategy for your business will most likely include designing an optimized campaign structure, creating a high potential keyword list, copy and ad creation, increasing your Quality Score and landing page optimization.
PPC Deployment & Testing
When it comes to Google AdWords, you have to test everything. We’ll deploy your strategy systematically and continuously test and optimise it as we move forward.
PPC Management & Reporting
We never just set and forget your campaigns. When working with CloudRock’s PPC management team, you can be assured that we continually review and monitor all the various aspects of your campaign to ensure a high rate of return.
Strategic Marketing Consulting
Google Account Audits & Consulting
Ad Suggestions & Copywriting
Ad Copy & Creative Quality Review
Campaign Setup & Structuring
Landing Page Optimization & Review
Pay-per-Click for Social Networks
Keyword List Monitoring & Refinement
Negative Keyword Creation
Remarketing for Display Network
Setup Extension Ads
Bidding Management & Ad Scheduling
Google Analytics Conversion Tracking
Google Display Network Management
Refining Keyword Match Types
Account Management for Multiple Search Engines
Regular Performance Reporting
PPC Management for SMEs
What is Pay-per-Click?
Pay-per-Click (abbreviated to PPC and sometimes referred to as ‘pay to click’ in Malaysia) is a form of online advertising that is commonly used by websites (including search engines such as Google and Bing) where the advertiser only pays when someone clicks on their ad. CloudRock offers Pay-per-Click Malaysia services for both SMEs and large corporations.
In the screenshot above, you can see how paid ads are displayed in the search engine results pages (SERPs), in this case for the query ‘catering in KL’. Paid listings are distinguished from organic search results by a small label marked ‘Ad’.
Does PPC Work for Asian Companies?
As a digital marketing agency, many businesses contact us to help them with their Internet marketing efforts. When it comes to pay-per-click, we typically hear this statement:
“We’ve tried pay per click and it doesn’t work!”
The simplicity of creating an AdWords account and getting started with pay-per-click advertising belies its complexity. But there is more a successful and profitable campaign than just signing up for an AdWords or Microsoft AdCenter account and choosing the most obvious keywords.
Approximately 95% of Google’s US$40+ billion revenue comes from pay-per-click. Given the highly measurable nature of online marketing (compared to other forms of advertising) you instinctively know that pay-per-click must be providing tremendous value to businesses. If done correctly, it is a highly profitable form of advertising. We have met personally met many businesses that have built their companies on the back of pay-per-click advertising.
Pay-per-click can be likened to chess - easy to learn but difficult to master. The question thus is not “Does PPC work?” It is “How can I make PPC work for my business?”
Common PPC Objectives
- To get your brand name out there when you just launched a new product or service
- To get people to sign up for a particular event or service or promotion
- To protect your reputation online by promoting positive messages (usually in response to a crisis)
- To build a database for future communications (for example, entry to a competition)
- To generate leads or sales
The Business Benefit of Professional PPC Management
A systematic, disciplined and effective approach at nurturing PPC as a profitable marketing channel for your business, whatever your objectives might be.
Contact us today for a Pay-per-Click consultation and we'll get you started on getting more customers!
P.S. If you're looking to supercharge your search engine marketing, you might want to have a look at CLOUDROCK's SEO Services as well.