strategy

Featured Smart Goal Setting

How to Use SMART Goal-Setting Criteria

Previously, we’ve covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you can set the direction of the entire company. SMART goals, however, provide the criteria with which goals should be set. S.M.A.R.T. Goal-Setting Criteria The SMART framework for goal-setting is one of the most well-known contributions […]

How to Use SMART Goal-Setting Criteria Read More »

Private Data Policy Act PDPA 2010 Malaysia

Personal Data Protection Act (PDPA) 2010 – An Overview

Malaysia has recently implemented its own version of the Personal Data Protection Act (PDPA) 2010. This will have many implications for companies engaging in digital marketing. Let’s take a look at how it might affect you, the marketer. Disclaimer: Nothing written here constitutes legal advice.

Personal Data Protection Act (PDPA) 2010 – An Overview Read More »