Modern search engine optimisation can be confusing. It used to be that all you had to do to rank in the search engine results page is to create links using your target keyword as your link anchor text and point them to your main website. But doing that may get you clubbed with an over-optimisation […]
Black Hat Tactics That Will Get You Deindexed in Google Read More »
We all know the role content plays in modern marketing. Almost every major company, from B2Bs to B2Cs, has some content marketing effort in the pipeline. Content is so important because it is the currency you use to buy attention, the most important commodity in the digital age. Content is the currency you use to
Understanding the Main Updates to Google’s Quality Guidelines (2018) Read More »
Google has over 200 ranking factors and each of them has various levels of importance in its algorithm. As an SEO company in Singapore, we have our hands full trying to stay ahead of these algorithm changes. One of the ways we do that is by understanding and examining the SEO ranking factors of each
7 SEO Ranking Factors Every Manager Needs to Know Read More »
‘White vs Grey vs Black Hat SEO’. You probably heard these terms while you were interviewing your SEO companies. Most likely there were used in this context, “We’re a white hat SEO company and would never engage in any black hat SEO tactics.” How do we know? Because almost every SEO company says that. But
White vs Grey vs Black Hat SEO: A Manager’s Guide Read More »
Following our previous article on the basics of SEO for eCommerce websites, this article will dig a little deeper into how you can optimise content for eCommerce websites in order to improve their search rankings. Content for eCommerce Sites Create Unique Product Descriptions If your eCommerce site consists of only 100-word product descriptions, be prepared to
SEO for eCommerce: Optimising Content Read More »
eCommerce is booming, especially in both Singapore and Malaysia. Both Lazada and Shopee have been in the news lately and are competing aggressively with each other to become the top eCommerce platform in the region. Large marketplaces aside, there are also many smaller eCommerce players who are trying to get a piece of the action. It’s
10+ Basic SEO Tips for eCommerce Websites Read More »
In our last article, ‘Link Anchor Text: A Marketer’s Guide‘, we looked into why the distribution of your website’s link anchor text, or link anchor profile, is an important off-page factor Google uses to determine your website’s relevance with regards to a particular search query. John Mueller from Google has gone on record to remind
10+ Types of Link Anchor Text You Need to Improve Your SEO Read More »
Sure, we understand that search engine optimisation can be full of intimidating jargon. But trust us when we say that most of the concepts are easy to understand. Your link anchor text is one of them. We frequently get asked, ‘What is a link anchor text and why should I care?’ Let’s get those questions
Link Anchor Text: A Marketer’s Guide Read More »
Global SEO is not for the faint-hearted marketing manager. It is difficult, costly and time-consuming. But the rewards of a well-executed global SEO campaign can be great for the right business. With 39% of the global population already online and 67% of the buyer’s journey done digitally, businesses can now reach customers around the region or
Marketer’s Guide to Global SEO Read More »
If you’ve been looking around for an SEO company, we’re sure you’ve seen many ‘SEO Packages’ being offered. They look something like this: Platinum Premium SEO Package – $500/month On Page Optimisation Submission to 1,000 Search Engines 100 Social Bookmark Links 500 Directory Submissions SEO Report Every Month We don’t offer such cookie cutter SEO
The Problem with ‘SEO Packages’ Read More »