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10+ Interesting Social Media Statistics (2021)

In this article, we'll be looking at the social media landscape in Singapore in 2021. Singapore is ranked among countries...

Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’

This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for PR Value and why you...

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...

The Problem with ‘SEO Packages’

If you've been looking around for an SEO company, we're sure you've seen many 'SEO Packages' being offered. They look...

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10+ Verifiable SEO Statistics Every Marketer Must Know in 2017

If there's one constant when it comes to the art of search engine optimisation (SEO), it's that everything changes every...

6 Google Penalties Your SEO Should Have Warned You About

If you have been doing SEO for a while, you should be aware of the dangers of Google's laundry list...

13 Essential Features for a Modern Website in 2017

Are you planning to build or redesign your website this year? We look at some essential features that every essential...

6 Facebook Contests For You to Try

One of the fastest ways for a social media agency to increase engagement and awareness of your Facebook page is...

What is Rankbrain & How Will It Affect SEO?

As most people who have dabbled in search engine optimisation (SEO) know, Google's ranking algorithm is a complex piece of...

An Introduction to Attribution Models

John Wanamaker famously said, “I know that half of my advertising dollars are wasted … I just don’t know which...

What are Facebook Instant Articles & How to Get Started (WordPress)

What are Facebook Instant Articles Since we have published the post about Google's AMP Project previously, we thought it only...

What are Buyer Personas? Definition, History & Benefits

We’re sure you’ve noticed that the behaviour and expectations of your customers are changing. Modern buyers of today are digitally...

How to Use SMART Goal-Setting Criteria

Previously, we've covered how Google sets its goals with OKRs. You can view OKRs as a framework with which you...

What are Accelerated Mobile Pages (AMP) and Why Should You Care?

Over the last few months, a number of our clients have been asking us 'What is AMP?' The Accelerated Mobile...

How to Stop a Website Redesign from Killing Your SEO

Things have been going well for you so far. The economy's picking up, your marketing efforts are starting to bear...

OKRs: How to Set Goals Like Google

As a business leader, you know that setting goals is a key part of succeeding in business. It provides direction...